fbpx
Akshat Singh Bisht

Read Our Latest Blogs

Stay updated with best marketing tactics and strategies 

tools personal branding Marketing Concepts Marketing books Job Interview Tips Influence: The Psychology of Persuasion google tools email marketing Consumer case study Management Failure Case Studies Finance
Amazon Associates Affiliate Marketing Program

Amazon Associates Affiliate Marketing Program Case Study

Top 20 Affiliate Programs​

Top 20 Affiliate Programs

Lead generation is the lifeblood of any business aiming for growth and sustainability. Learn How to generate leads for your business.

Lead Generation Learn How to Generate Leads

How Birchbox’s Subscription Model Campaign revolutionized the beauty and grooming industry.

How Birchbox’s Subscription Model Campaign revolutionized the beauty and grooming industry with its innovative subscription model.

SAP The Best-Run Businesses Make the World Run Better Campaign

SAP The Best-Run Businesses Make the World Run Better Campaign

How Linkedin Shift the perception of LinkedIn from a job-search platform to a vibrant professional community through LinkedIn’s “In It Together” Campaign.​

Case Study : LinkedIn’s “In It Together” Campaign Shift the perception of LinkedIn from a job-search platform to a vibrant professional community

Casino Marketing Strategies​

Casino Marketing Strategies​

How to Promote a SAAS​

How to Promote a SAAS​

Case Study : Shopify's Build a Business Competition Campaign ​

Case Study : Shopify’s Build a Business Competition Campaign

How To Promote A B2B Business​

How To Promote A B2B Business

Case Study : New MAGGI Hot & Sweet - Samosa Campaign

New MAGGI Hot & Sweet – Samosa Campaign

Why Boeing Failed : Case Study On Management Failures​

Why Boeing Failed : Case Study On Management Failures​

Why eBay Lost to Alibaba in China

Why EBAY LOST TO ALIBABA IN CHINA

ZOHO Marketing Strategy : How ZOHO Markets Itself Without Spending a Penny​

ZOHO Marketing Strategy | How ZOHO Markets Itself Without Spending a Penny

What is Swiggy's Marketing Strategy?

What is Swiggy’s Marketing Strategy?

How Zomato 10 Min Delivery Campaign Changed Food Delivery Business​

How Zomato 10 Min Delivery Campaign Changed Food Delivery Business

This article delves into the intricacies of Zomato's marketing strategy, its campaigns, and the factors that have contributed to its success.

What is Zomato’s Marketing Strategy

Why Blackberry Failed? What are the reasons for Blackberry failure

Why Blackberry Failed? What are the reasons for Blackberry failure

How Google Promoted Google Map with Explore Your World campaign​

How Google Promoted Google Map with Explore Your World campaign

How IBM generated leads with Built with IBM Campaign​

How IBM Generated leads with Built With IBM Campaign

How IBM’s Think B2B marketing Campaign Promotes Its Products IBM's Think campaign stands as a flagship initiative in the company’s portfolio of marketing strategies, epitomizing the essence of innovation, collaboration, and technological advancement. Launched to showcase IBM's annual Think conference, the campaign has grown to embody much more than just an event—it represents IBM's commitment to thought leadership and industry transformation. The Genesis of the Think Campaign The Think campaign was conceived as an extension of IBM's storied history of driving technological progress and business transformation. The name "Think" harks back to the mantra of IBM’s founder, Thomas J. Watson, who famously encouraged employees to "think" as a way to foster innovation and problem-solving. This heritage forms the foundation of the campaign, linking IBM's past achievements with its future ambitions. Core Objectives The primary objectives of the Think campaign are multifaceted: Showcase Innovation: Highlight the latest advancements in AI, cloud computing, blockchain, and quantum computing. Foster Collaboration: Create a platform for industry leaders, technologists, and innovators to share ideas and collaborate. Drive Digital Transformation: Inspire businesses to leverage IBM’s technologies to transform their operations and achieve competitive advantages. #ibm #b2bmarketing #casestudy #business #ceo #cmo #marketing #management #campaigns #developers #digitalmarketing For More Info : https://akshatsinghbisht.com/how-ibms-think-b2b-marketing-campaign-promotes-its-products/

How IBM’s Think B2B marketing Campaign Promotes Its Products

How Woodland Won Over Timberland In India​

How Woodland Won Over Timberland In India

Idea You Are My Pumpkin Pumpkin, Hello Honey Bunny Campaign

Idea You Are My Pumpkin Pumpkin, Hello Honey Bunny Campaign

Volkswagen Endless Love Campaign Case Study​

Volkswagen Endless Love Campaign Case Study

How Tropicana distinguish itself With Not All Oranges Are the Same Campaign​

How Tropicana distinguish itself With Not All Oranges Are the Same Campaign

How boat enhance customer engagement with” Sound of the Champions Campaign”

Boat’s Sound of the Champions Campaign

How Samsung Galaxy S24 Ultra - "Annoying Ads" Campaign Created Buzz for Samsung Object Eraser​ ​

How Samsung Galaxy S24 Ultra – “Annoying Ads” Campaign Created Buzz for Samsung Object Eraser​

The "Credit Made Clearer" campaign by Capital One UK aims to address the lack of transparency around APR (Annual Percentage Rate) in credit card offerings.

Credit Made Clearer Campaign By Capital One UK

Why Lifebuoy Launched Your Shield Against Germs Campaign​

Why Lifebuoy Launched Your Shield Against Germs Campaign

What is Adobe Experience Manager (AEM)?​

What is Adobe Experience Manager (AEM)

How Kellogg's Promoted Frosted Flakes through Tony the Tiger Campaign​

How Kellogg’s Promoted Frosted Flakes through Tony the Tiger Campaign​

Gillette's "The Best Men Can Be" Campaign​

How Gillet promote positive behavior with Gillette’s The Best Men Can Be Campaign

How Singapore Developed into Today's Singapore​

How Singapore Developed into Today’s Singapore​

Coca-Cola's I'd Like to Buy the World a Coke Campaign​

Coca-Cola’s I’d Like to Buy the World a Coke Campaign

Fevicol Todo Nhi Jodo Campaign​

Fevicol Todo Nhi Jodo Campaign

Fedex EX MBA Campaign : How Fedex Trolled MBA In His Advertising Campaign​

Fedex EX MBA Campaign : How Fedex Trolled MBA In His Advertising Campaign​

Pepsi Challenge Case Study On Pepsi Marketing Campaign​

Pepsi Challenge Case Study On Marketing Campaign

The New Coke Campaign : Coca Cola Failed Campaign​

The New Coke Campaign : Coca Cola Failed Campaign

Why Nokia Failed And Lost Its Mobile Market​

Why Nokia Failed And Lost Its Mobile Market

The "Mummy I am Hungry!" campaign was launched as a strategic marketing initiative to reposition Maggi noodles in India, leveraging the emotional connection between mothers and children while highlighting its convenience, taste, and nutritional value.

Mummy I am Hungry By Nestle​

How Tesla Transformed EV Automotive Industry Using Disruptive Marketing​

How Tesla Transformed EV Automotive Industry Using Disruptive Marketing

M&M's From Candies to Characters A Case Study in Brand Evolution and Marketing Mastery​

M&M’s From Candies to Characters A Case Study in Brand Evolution and Marketing Mastery​

Biggest Global Integrated Marketing Campaign by lay‘s “Flavor Faves“

Lay‘s Flavor Faves Campaign Biggest Global Integrated Marketing Campaign

California Milk Processor Board's "Got Milk?" Campaign​

California Milk Processor Board’s “Got Milk?” Campaign

Charmin's Squeezy Bear Campaign: A Tale of Humor, Innovation, and Success​

Charmin’s Squeezy Bear Campaign: A Tale of Humor, Innovation, and Success​

Case Study: A Bite Out of Hunger - How Snickers' "You're Not You When You're Hungry" Became a Marketing Icon​

Snickers’ “You’re Not You When You’re Hungry” Campaign

Why Tata Group TATAMOTORS Car Nano Failed In India? The Tata Nano, unveiled in 2008 with the ambitious goal of being the world's cheapest car, promised to revolutionize personal mobility in India. However, despite its groundbreaking affordability, the Nano ultimately failed to capture the hearts and wallets of its target audience. This essay explores the key reasons behind the Nano's shortcomings. Marketing Mishap: From "People's Car" to "Cheap Car" The initial marketing strategy focused heavily on the Nano's ultra-low price tag, highlighting the "one lakh rupee" (around $1,400 at the time) promise. This backfired. Instead of being seen as an empowering pathway to personal mobility, the Nano became associated with a lack of quality and status. The term "cheap car" took hold, carrying negative connotations that overshadowed the car's practicality for many potential buyers. The image did not resonate with a rising middle class increasingly seeking cars with a touch of sophistication. Quality Concerns: Safety and Durability Doubts Initial excitement was dampened by concerns about quality. Early batches experienced a spate of fires, raising significant safety doubts. While Tata addressed these issues, the damage to the Nano's reputation was already done. Furthermore, the car's lightweight construction, designed to keep costs down, resulted in a less stable driving experience and compromised ride quality. Compared to used cars offering established brands at a slightly higher price point, the Nano seemed like a budget option prioritizing cost over comfort and safety. Shifting Gears: The Evolving Indian Consumer The year 2008 marked a turning point for the Indian economy. As disposable incomes rose, consumer aspirations shifted. Affordability remained important, but features, comfort, and safety became increasingly sought-after qualities. The Nano, with its basic design and stripped-down features, was no longer as appealing. The flourishing used car market offered established brands with more features and amenities at a price point just above the Nano. For many, a slightly used car became a more attractive proposition compared to a brand new "cheap car." Read Complete Case Study At : https://akshatsinghbisht.com/why-nano-failed-in-india-dream-of-tatas/ #tata #marketing #casestudy #learn #sales #digitalmarketing

Why NANO Failed In India | Dream Of Tata’s

How Steve Job Repositioned Apple with Think Different Campaign​

Case Study Apple Think Different Campaign

How Dollar Shave Club Disrupted an Industry with a Viral Video (and Millions of Laughs)​

Dollar Shave Club Our Blades Are F*cking Great : A Case Study in Disruptive Digital Marketing

This case study explores Nescafé's highly successful marketing campaign titled "It all starts with a Nescafé," which captured the hearts and minds of consumers worldwide. Through a blend of emotional storytelling, relatable narratives, and consumer engagement initiatives, Nescafé positioned itself as more than just a coffee brand but as a catalyst for meaningful moments and connections in consumers' lives. The campaign resonated deeply with consumers, evoking feelings of nostalgia, warmth, and social connection, and driving positive brand perceptions and loyalty. By leveraging psychological insights, embracing authenticity, and adapting to digital trends, Nescafé created a campaign that not only strengthened its brand identity but also enriched the lives of its customers, one cup at a time.

Brewing Success: A Case Study on Nescafé’s “It all starts with a Nescafé” Marketing Campaign

Oreo's Daily Twist Campaign: A Social Media Marketing Success Story​

Oreo’s Daily Twist Campaign | A Social Media Marketing Success Story

Why Peoples are too attracted towards Animes

Why People are too attracted towards Anime

Reebok Cheat on Your Girlfriend, Not on Your Workout Campaign​

Reebok Cheat on Your Girlfriend, Not on Your Workout Campaign

Why we calls Steve Jobs The Marketing God​

Why we calls Steve Jobs The Marketing God ? The Cofounder of apple Inc

Flipkart Big Billion Days Sale​

Flipkart Big Billion Days Sale

Learn CRISIS MANAGEMENT from NIVEA‘S FAILED MAREKTING CAMPAIGN White is Purity

Nivea’s White is Purity Failed Marketing Campaign

Discover the fascinating story behind Tata Sky's legendary campaign, 'Isko Laga Dala Toh Life Jingalala,' and how it captured the hearts of millions across India! 🇮🇳✨ Dive into our in-depth analysis to learn the business and marketing strategies that drove its success, from emotional branding to innovative features.

Tata Sky Marketing Isko Laga Dala Toh Life Jingalala

This case study explores the journey of an e-commerce company, "FashionGlam," and its successful implementation of marketing strategies to drive growth and increase revenue.

FashionGlam Ecommerce Marketing Strategy​

How Nike Boost 30% Sales The Success of Nike's 'You Can't Stop Us' Campaign​

How Nike You Can’t Stop Us Performed 30% Sales

he case study also examines Yahoo's attempts to regain its footing through acquisitions, strategic partnerships, and product innovations. It evaluates the efficacy of these efforts and their implications for Yahoo's competitive positioning.

Why Yahoo Lost Its Market Share

Join Reebok Classics as we challenge stereotypes and celebrate the fearless women who are breaking barriers in every corner of the world. Reebok "It's A Man's World" campaign is a rallying cry for empowerment, diversity, and equality. From the gym to the boardroom, from the field to the stage, women are rewriting the rules and redefining what it means to succeed. With powerful storytelling and inspiring messages, we're shining a spotlight on their achievements and paving the way for a more inclusive future. Join the movement and show the world that greatness knows no gender.

Reebok Classics “It’s A Man’s World” Campaign Case Study

Byju's, an Indian educational technology startup, gained rapid success and recognition for its innovative approach to online learning. Founded in 2011 by Byju Raveendran, the company soared to become one of India's leading online education platforms. However, despite its initial success, Byju's faced significant challenges and setbacks in its marketing endeavors, ultimately leading to a failure to meet its objectives. This case study delves into the reasons behind the failure of Byju's, a leading educational technology company in India. By examining various aspects such as market research, competition, messaging alignment, resource allocation, and value proposition, we aim to uncover the root causes of Byju's setback. Through this exploration, we seek to provide valuable insights into the challenges faced by Byju's and identify key lessons for businesses operating in competitive industries.

Byju’s Marketing Failure​

Why IBM is a market leader in tech industry Akshat singh bisht

Why IBM is a market leader in tech industry

Explore Dettol's strategic marketing campaign aimed at countering the market presence of its rival, Savlon. Facing stiff competition in the antiseptic products market, Dettol needed to defend its market share and reinforce its brand image as the premier choice for hygiene and disinfection. The campaign, named "Guardian Shield: Protecting Every Touchpoint," emphasized Dettol's role as a guardian against germs and infections, promising to safeguard every aspect of consumers' lives. Leveraging product differentiation, brand endorsements, targeted advertising, and psychological principles, Dettol successfully defended its market share and strengthened its position as the trusted leader in hygiene and cleanliness.

How Dettol Beats Savlon Protecting Every Touchpoint

How Airbnb Solved Discrimination through We Accept Campaign​ Akshat

How Airbnb Solved Solved Discrimination through We Accept Campaign

How Old Spice Use Humor For The Man Your Man Could Smell Like Campaign marketing​

How Old Spice Use Humor For The Man Your Man Could Smell Like Campaign Marketing

How Pepsi's 'Refresh Your World' Campaign Transformed Sales with Purpose-Driven Marketing​

How Pepsi’s ‘Refresh Your World’ Campaign Transformed Sales with Purpose-Driven Marketing

Explore how KFC Finger Lickin Good Campaign revitalized its brand image and reignited consumer passion through a strategic blend of nostalgia, sensory appeal, and emotional connection.

How KFC ‘Finger Lickin Good’ Campaign Reignited Consumer Passion

Share a Coke Down Under: Coca-Cola's Marketing Triumph in Australia

How Coca-Cola’s Share a Coke Campaign Transformed the Beverage Market?

This case study explores the role of meme marketing in India's elections, particularly focusing on the 2019 General Elections, and analyzes its impact on electoral results.

The Impact of Meme Marketing on India’s Elections

Harnessing Human Psychology: BJP's Integrated Marketing Strategy for the 2014 Elections​

Unveiling the Dynamics of Political Marketing: A Case Study of BJP’s 2014 Campaign

WittyFeed's Triumph in Content Curation and Monetization

WittyFeed Triumph in Content Curation and Monetization

How Cheetos Saved bankruptcy of frito lay

Identifying Problems and Seizing Opportunities – The Richard Montañez Cheetos Discovery

Levi's "Use Your Vote" Campaign

Levi’s “Use Your Vote” Campaign

Eat 5 star Do Nothing

Eat 5 Star, Do Nothing Campaign by 5 Star Chocolate Case Study

Zara Marketing Strategy Case Study

Zara Marketing Strategy Case Study

How Zara Established His Brand

Google's Customer Acquisition

Google’s Customer Acquisition Strategy

Google Successful Marketing Strategy ​

Google Successful Marketing Strategy

FreshFusion Branding Case Study​

FreshFusion Branding Case Study

TrendyTrove A Case Study on Dropshipping in E-commerce

TrendyTrove A Case Study on Dropshipping in E-commerce

EcoEssentials," a fictional eco-friendly home goods store, and its successful transformation from a traditional retail outlet to a thriving omnichannel destination.

EcoEssentials Retail Marketing Strategy

Scaling Success: A Case Study on E-commerce Marketing Strategy

StyleHub Ecommerce Marketing Strategy

Amazon Affiliate Marketing Strategy Case Study​

Amazon Affiliate Marketing Strategy Case Study

TechGadgets Affiliate Marketing Strategy

TechGadgets Affiliate Marketing Strategy

How Nike Became A Market Leader

How Nike Became A Market Leader

This will close in 10 seconds