marketing | Digital Marketing Consultant & Expert Akshat Singh Bisht

Lead Generation Learn How to Generate Leads

Lead generation is the lifeblood of any business aiming for growth and sustainability. Learn How to generate leads for your business.

How to Attract Traffic to Your Website

This blog will guide to delves into proven strategies to attract traffic to your website, helping you enhance visibility, engagement, and ultimately, conversions

SAP The Best-Run Businesses Make the World Run Better Campaign

The campaign “The Best-Run Businesses Make the World Run Better” epitomizes SAP’s commitment to not only advancing business performance but also contributing to societal and environmental betterment.

Case Study : LinkedIn’s “In It Together” Campaign Shift the perception of LinkedIn from a job-search platform to a vibrant professional community

The “In It Together” campaign by LinkedIn redefined the world’s largest professional network by celebrating the diverse stories of its members. Launched in January 2018, this campaign shifted LinkedIn’s image from a mere job-search platform to a vibrant community where professionals from all walks of life share their journeys, support each other, and grow together.

Casino Marketing Strategies

This blog delves into the various facets of casino marketing strategies, exploring traditional and digital approaches, customer segmentation, loyalty programs, partnerships, regulatory considerations, and future trends.

How To Promote A B2B Business

How To Promote A B2B Business, Discover strategies to understand your audience, build a strong brand, create compelling content, leverage digital marketing, and establish thought leadership.

New MAGGI Hot & Sweet – Samosa Campaign

This case study on New MAGGI Hot & Sweet – Samosa Campaign explores the campaign’s execution, challenges faced, creative advertising strategies employed, measurable outcomes, and the psychological insights behind its success.

ZOHO Marketing Strategy | How ZOHO Markets Itself Without Spending a Penny

ZOHO Marketing Strategy, Zoho Corporation, a multinational company that offers a suite of online productivity tools and SaaS applications, has managed to carve a niche for itself without spending a penny on traditional marketing.

What is Zomato’s Marketing Strategy

This article delves into the intricacies of Zomato’s marketing strategy, its campaigns, and the factors that have contributed to its success.

How Madtech Can Be Useful For Non profits?

Nonprofit organizations, traditionally reliant on limited resources and conventional fundraising methods, are finding themselves in a landscape where technological adaptation is not just beneficial but essential.

Why Blackberry Failed? What are the reasons for Blackberry failure

This case study delves into the multifaceted reasons behind BlackBerry’s failure, examining the company’s history, strategic missteps, competition, market changes, and technological advancements that contributed to its downfall.

What is MadtechAI

MADTechAI integrates Marketing Technology (MarTech) and Advertising Technology (AdTech), powered by artificial intelligence to unify data, personalize experiences, and optimize campaigns. It enhances marketing by providing a 360-degree audience view, running A/B tests, predicting trends, and improving ad attribution. Privacy and bias management remain key challenges.

WHAT IS SORA AI AND HOW TO USE IT?

Sora AI, a groundbreaking technology developed by OpenAI that allows users to generate realistic and imaginative video scenes from simple text descriptions.

Idea You Are My Pumpkin Pumpkin, Hello Honey Bunny Campaign

You Are My Pumpkin Pumpkin, Hello Honey Bunny,” an iconic campaign launched by Vodafone India. This case study meticulously examines the inception, execution, and profound impact of this campaign, which captured the hearts of millions and redefined the parameters of effective marketing strategies.

What is Adobe Target

Adobe Target is a leading personalization and optimization solution that forms part of the Adobe Experience Cloud.

Google Analytics Vs Adobe Analytics

This comprehensive article delves into a detailed comparison of Google Analytics and Adobe Analytics, exploring their features, functionalities, strengths, and weaknesses.

Volkswagen Endless Love Campaign Case Study

The Endless Love campaign was launched by Volkswagen to strengthen brand loyalty and engage consumers through emotional storytelling.

How Tropicana distinguish itself With Not All Oranges Are the Same Campaign

Before the “Not All Oranges Are the Same” campaign, Tropicana faced stiff competition from other juice brands and a growing consumer interest in healthier beverage options.

Why you can’t build a brand without traditional marketing?

Can a brand be built solely through digital marketing without any traditional marketing efforts?

How Traditional Marketing Affects Digital Marketing for Better Results

This comprehensive article explores how traditional marketing affects digital marketing for better results, examining various strategies, case studies, and the synergistic relationship between these two forms of marketing.

Boat’s Sound of the Champions Campaign

The Sound Of The Champions campaign was launched to leverage Boats’ association with sports and enhance brand visibility through strategic partnerships with athletes and engaging content.

What is Adobe Experience Manager (AEM)

Adobe Experience Manager (AEM) is a comprehensive content management solution developed by Adobe. It enables organizations to create, manage, and deliver digital experiences across various channels and devices. AEM provides a robust platform for managing digital content, assets, and workflows, allowing businesses to personalize and optimize digital experiences to engage customers effectively.

What is mailchimp?

Mailchimp is not just an email marketing platform; it’s a comprehensive marketing solution that empowers businesses of all sizes to create, manage, and analyze their marketing campaigns with ease.

How Kellogg’s Promoted Frosted Flakes through Tony the Tiger Campaign

The unveiling of Kellogg’s Frosted Flakes’ Tony the Tiger campaign marked a watershed moment in the realm of advertising ingenuity and strategic branding. Far transcending the mere promotion of a breakfast cereal, the campaign epitomized a nuanced philosophy—an ethos underpinned by vibrancy, encouragement, and an unwavering commitment to exuberance.

How Gillet promote positive behavior with Gillette’s The Best Men Can Be Campaign

The “The Best Men Can Be” campaign by Gillette, launched in January 2019, aimed to address issues of toxic masculinity and promote positive behaviors among men. The campaign generated significant controversy and sparked widespread discussion.

How Singapore Developed into Today’s Singapore

This case study explores Singapore’s remarkable journey from a small, resource-constrained island to a global city-state and business hub. It examines the key factors contributing to Singapore’s success, including visionary leadership, sound economic policies, investment in human capital, infrastructure development, good governance, adaptability, and resilience. The study reflects on the implications of Singapore’s model of development for other cities and nations seeking to emulate its achievements in fostering economic growth, social cohesion, and global prominence. Through insightful analysis and lessons learned, the case study offers valuable insights and inspiration for policymakers, business leaders, and stakeholders worldwide.