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Akshat Singh Bisht

New MAGGI Hot & Sweet – Samosa Campaign

Case Study : New MAGGI Hot & Sweet - Samosa Campaign

This case study on New MAGGI Hot & Sweet – Samosa Campaign explores the campaign’s execution, challenges faced, creative advertising strategies employed, measurable outcomes, and the psychological insights behind its success.

What is MadtechAI

What is MadtechAI​

MADTechAI integrates Marketing Technology (MarTech) and Advertising Technology (AdTech), powered by artificial intelligence to unify data, personalize experiences, and optimize campaigns. It enhances marketing by providing a 360-degree audience view, running A/B tests, predicting trends, and improving ad attribution. Privacy and bias management remain key challenges.

Idea You Are My Pumpkin Pumpkin, Hello Honey Bunny Campaign

Idea You Are My Pumpkin Pumpkin, Hello Honey Bunny Campaign

You Are My Pumpkin Pumpkin, Hello Honey Bunny,” an iconic campaign launched by Vodafone India. This case study meticulously examines the inception, execution, and profound impact of this campaign, which captured the hearts of millions and redefined the parameters of effective marketing strategies.

Boat’s Sound of the Champions Campaign

How boat enhance customer engagement with” Sound of the Champions Campaign”

The Sound Of The Champions campaign was launched to leverage Boats’ association with sports and enhance brand visibility through strategic partnerships with athletes and engaging content.

How Singapore Developed into Today’s Singapore​

How Singapore Developed into Today's Singapore​

This case study explores Singapore’s remarkable journey from a small, resource-constrained island to a global city-state and business hub. It examines the key factors contributing to Singapore’s success, including visionary leadership, sound economic policies, investment in human capital, infrastructure development, good governance, adaptability, and resilience. The study reflects on the implications of Singapore’s model of development for other cities and nations seeking to emulate its achievements in fostering economic growth, social cohesion, and global prominence. Through insightful analysis and lessons learned, the case study offers valuable insights and inspiration for policymakers, business leaders, and stakeholders worldwide.

Pepsi Challenge Case Study On Marketing Campaign

Pepsi Challenge Case Study On Pepsi Marketing Campaign​

The Pepsi Challenge stands as a pivotal moment in marketing history, representing a bold departure from traditional advertising strategies and a paradigm shift in consumer engagement tactics. Launched amidst the backdrop of the Cola Wars in the 1970s, this iconic marketing campaign revolutionized consumer perception and market research practices, leaving an enduring legacy that continues to resonate with marketers today.

California Milk Processor Board’s “Got Milk?” Campaign

California Milk Processor Board's "Got Milk?" Campaign​

California Milk Processor Board’s “Got Milk?” initiative. Launched in 1993, this groundbreaking campaign revolutionized beverage marketing by crafting a simple yet universally relatable message that resonated with audiences across demographics.

Snickers’ “You’re Not You When You’re Hungry” Campaign

Case Study: A Bite Out of Hunger - How Snickers' "You're Not You When You're Hungry" Became a Marketing Icon​

This case study isn’t your average dry marketing lecture. It’s a fun-filled exploration of how Snickers took a relatable insight, cranked up the humor, and left a lasting mark on the snack game. So, grab a Snickers and get ready to discover the secrets behind a marketing campaign that turned a hangry state into a global phenomenon.

Sir Ratanji Jamsetji Tata A Visionary Leader and Philanthropist Shaping India’s Future​

Ratan Naval Tata, a name that resonates with integrity, innovation, and impact, stands as one of the most influential figures in modern Indian history. Born into the illustrious Tata family on December 28, 1937, Ratan Tata's journey is a testament to the transformative power of visionary leadership, ethical governance, and philanthropic endeavors. Over the span of several decades, he has not only steered the Tata Group to unprecedented heights of success but has also played a pivotal role in shaping India's economic landscape and social fabric. In this comprehensive exploration, we delve into the life, achievements, and legacy of Ratan Tata, shedding light on his remarkable contributions to business, society, and the nation. Ratan Tata, the name synonymous with Indian industry, carries a weight far exceeding its five syllables. It evokes images of iconic brands, groundbreaking innovations, and a quiet yet unwavering commitment to social responsibility. But Ratan Tata is more than just a name at the helm of a vast conglomerate; he is a story woven from ambition, humility, and a lifelong pursuit of excellence. This exploration delves into the man behind the name, tracing his journey from a young architect to a titan of Indian industry.

Sir Ratanji Jamsetji Tata, a name that resonates with integrity, innovation, and impact, stands as one of the most influential figures in modern Indian history. Born into the illustrious Tata family on December 28, 1937, Sir Ratanji Jamsetji Tata’s journey is a testament to the transformative power of visionary leadership, ethical governance, and philanthropic endeavors.

Case Study Apple Think Different Campaign

How Steve Job Repositioned Apple with Think Different Campaign​

Apple’s “Think Different” campaign, launched in 1997, stands as one of the most iconic and influential marketing endeavors in the history of technology. This case study delves into the origins, strategy, impact, and legacy of the campaign, highlighting its role in reshaping Apple’s brand identity and revitalizing the company’s image.

Oreo’s Daily Twist Campaign | A Social Media Marketing Success Story

Oreo's Daily Twist Campaign: A Social Media Marketing Success Story​

Explore how Oreo’s Daily Twist campaign redefined social media marketing with 100 days of creative, real-time content. Discover the secrets behind its success, from agile content creation to engaging community participation. Learn how Oreo’s innovative approach sparked conversations, drove engagement, and reshaped brand storytelling. Join us on a journey through the world of Oreo’s Daily Twist and unlock inspiration for your own digital marketing endeavors.

FashionGlam Ecommerce Marketing Strategy​

This case study explores the journey of an e-commerce company, "FashionGlam," and its successful implementation of marketing strategies to drive growth and increase revenue.

This case study explores the journey of an e-commerce company, “FashionGlam,” and its successful implementation of marketing strategies to drive growth and increase revenue.

Why Yahoo Lost Its Market Share

he case study also examines Yahoo's attempts to regain its footing through acquisitions, strategic partnerships, and product innovations. It evaluates the efficacy of these efforts and their implications for Yahoo's competitive positioning.

The case study also examines Yahoo attempts to regain its footing through acquisitions, strategic partnerships, and product innovations. It evaluates the efficacy of these efforts and their implications for Yahoo’s competitive positioning.

Reebok Classics “It’s A Man’s World” Campaign Case Study

Join Reebok Classics as we challenge stereotypes and celebrate the fearless women who are breaking barriers in every corner of the world. Reebok "It's A Man's World" campaign is a rallying cry for empowerment, diversity, and equality. From the gym to the boardroom, from the field to the stage, women are rewriting the rules and redefining what it means to succeed. With powerful storytelling and inspiring messages, we're shining a spotlight on their achievements and paving the way for a more inclusive future. Join the movement and show the world that greatness knows no gender.

Reebok “It’s A Man’s World” campaign is a rallying cry for empowerment, diversity, and equality. From the gym to the boardroom, from the field to the stage, women are rewriting the rules and redefining what it means to succeed. With powerful storytelling and inspiring messages, we’re shining a spotlight on their achievements and paving the way for a more inclusive future.

EcoEssentials Retail Marketing Strategy

EcoEssentials," a fictional eco-friendly home goods store, and its successful transformation from a traditional retail outlet to a thriving omnichannel destination.

EcoEssentials a fictional eco-friendly home goods store, and its successful transformation from a traditional retail outlet to a thriving omnichannel destination.

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