case study | Digital Marketing Consultant & Expert Akshat Singh Bisht

Omnisend : Ecommerce Email Marketing and SMS Platform

Omnisend is a comprehensive marketing automation platform designed to help e-commerce businesses engage with their customers across multiple channels, including email, SMS, push notifications, and social media

Google Digital Marketing

explore the various facets of Google digital marketing, providing an in-depth understanding of the tools, strategies, and best practices to help businesses thrive online.

Natraj Pencil’s “Chalti Hi Jaye” Campaign

Natraj launched the “Chalti Hi Jaye” campaign to reinforce its legacy and connect with a new generation of consumers. This case study delves into the campaign’s objectives, strategy, execution, and impact.

Which Business is Better: B2B or B2C?

Explore the intricacies of both B2B and B2C businesses, providing a comprehensive analysis to help determine which model may be more suitable for different types of companies.

Barclays 5G Campaign Case Study

Barclays, one of the UK’s leading banks, launched a marketing campaign to promote its new 5G-enabled banking app, which leverages the latest in 5G technology to enhance the customer experience.

SAP The Best-Run Businesses Make the World Run Better Campaign

The campaign “The Best-Run Businesses Make the World Run Better” epitomizes SAP’s commitment to not only advancing business performance but also contributing to societal and environmental betterment.

Case Study : Shopify’s Build a Business Competition Campaign

Shopify’s Build a Business Competition Campaign case study explores the intricate details of Shopify’s Build a Business Competition, analyzing its structure, impact, and the success stories it has generated.

New MAGGI Hot & Sweet – Samosa Campaign

This case study on New MAGGI Hot & Sweet – Samosa Campaign explores the campaign’s execution, challenges faced, creative advertising strategies employed, measurable outcomes, and the psychological insights behind its success.

ZOHO Marketing Strategy | How ZOHO Markets Itself Without Spending a Penny

ZOHO Marketing Strategy, Zoho Corporation, a multinational company that offers a suite of online productivity tools and SaaS applications, has managed to carve a niche for itself without spending a penny on traditional marketing.

What is Zomato’s Marketing Strategy

This article delves into the intricacies of Zomato’s marketing strategy, its campaigns, and the factors that have contributed to its success.

Why Blackberry Failed? What are the reasons for Blackberry failure

This case study delves into the multifaceted reasons behind BlackBerry’s failure, examining the company’s history, strategic missteps, competition, market changes, and technological advancements that contributed to its downfall.

What is MadtechAI

MADTechAI integrates Marketing Technology (MarTech) and Advertising Technology (AdTech), powered by artificial intelligence to unify data, personalize experiences, and optimize campaigns. It enhances marketing by providing a 360-degree audience view, running A/B tests, predicting trends, and improving ad attribution. Privacy and bias management remain key challenges.

Idea You Are My Pumpkin Pumpkin, Hello Honey Bunny Campaign

You Are My Pumpkin Pumpkin, Hello Honey Bunny,” an iconic campaign launched by Vodafone India. This case study meticulously examines the inception, execution, and profound impact of this campaign, which captured the hearts of millions and redefined the parameters of effective marketing strategies.

Boat’s Sound of the Champions Campaign

The Sound Of The Champions campaign was launched to leverage Boats’ association with sports and enhance brand visibility through strategic partnerships with athletes and engaging content.

How Gillet promote positive behavior with Gillette’s The Best Men Can Be Campaign

The “The Best Men Can Be” campaign by Gillette, launched in January 2019, aimed to address issues of toxic masculinity and promote positive behaviors among men. The campaign generated significant controversy and sparked widespread discussion.

How Singapore Developed into Today’s Singapore

This case study explores Singapore’s remarkable journey from a small, resource-constrained island to a global city-state and business hub. It examines the key factors contributing to Singapore’s success, including visionary leadership, sound economic policies, investment in human capital, infrastructure development, good governance, adaptability, and resilience. The study reflects on the implications of Singapore’s model of development for other cities and nations seeking to emulate its achievements in fostering economic growth, social cohesion, and global prominence. Through insightful analysis and lessons learned, the case study offers valuable insights and inspiration for policymakers, business leaders, and stakeholders worldwide.

Pepsi Challenge Case Study On Marketing Campaign

The Pepsi Challenge stands as a pivotal moment in marketing history, representing a bold departure from traditional advertising strategies and a paradigm shift in consumer engagement tactics. Launched amidst the backdrop of the Cola Wars in the 1970s, this iconic marketing campaign revolutionized consumer perception and market research practices, leaving an enduring legacy that continues to resonate with marketers today.

M&M’s From Candies to Characters A Case Study in Brand Evolution and Marketing Mastery

This case study delves into the remarkable journey of M&M’s, tracing its transformation from a simple chocolate candy to a global sensation with iconic characters at its core.

Lay‘s Flavor Faves Campaign Biggest Global Integrated Marketing Campaign

Discover how Lay’s conquered supply chain hurdles, navigated fierce competition, and broke through digital noise to achieve unprecedented success with their Flavor Faves campaign.

California Milk Processor Board’s “Got Milk?” Campaign

California Milk Processor Board’s “Got Milk?” initiative. Launched in 1993, this groundbreaking campaign revolutionized beverage marketing by crafting a simple yet universally relatable message that resonated with audiences across demographics.

Charmin’s Squeezy Bear Campaign: A Tale of Humor, Innovation, and Success

Discover the captivating story behind Charmin’s Squeezy Bear Campaign: A Tale of Humor, Innovation, and Success groundbreaking marketing initiative, the Squeezy Bear campaign. In this comprehensive case study, delve into the strategic planning

Snickers’ “You’re Not You When You’re Hungry” Campaign

This case study isn’t your average dry marketing lecture. It’s a fun-filled exploration of how Snickers took a relatable insight, cranked up the humor, and left a lasting mark on the snack game. So, grab a Snickers and get ready to discover the secrets behind a marketing campaign that turned a hangry state into a global phenomenon.

Sir Ratanji Jamsetji Tata A Visionary Leader and Philanthropist Shaping India’s Future

Sir Ratanji Jamsetji Tata, a name that resonates with integrity, innovation, and impact, stands as one of the most influential figures in modern Indian history. Born into the illustrious Tata family on December 28, 1937, Sir Ratanji Jamsetji Tata’s journey is a testament to the transformative power of visionary leadership, ethical governance, and philanthropic endeavors.

Case Study Apple Think Different Campaign

Apple’s “Think Different” campaign, launched in 1997, stands as one of the most iconic and influential marketing endeavors in the history of technology. This case study delves into the origins, strategy, impact, and legacy of the campaign, highlighting its role in reshaping Apple’s brand identity and revitalizing the company’s image.

Brewing Success: A Case Study on Nescafé’s “It all starts with a Nescafé” Marketing Campaign

This case study explores Nescafé’s highly successful marketing campaign titled “It all starts with a Nescafé,” which captured the hearts and minds of consumers worldwide.

Oreo’s Daily Twist Campaign | A Social Media Marketing Success Story

Explore how Oreo’s Daily Twist campaign redefined social media marketing with 100 days of creative, real-time content. Discover the secrets behind its success, from agile content creation to engaging community participation. Learn how Oreo’s innovative approach sparked conversations, drove engagement, and reshaped brand storytelling. Join us on a journey through the world of Oreo’s Daily Twist and unlock inspiration for your own digital marketing endeavors.