Sprinklr | Unified Customer Experience Management Platform

Description

Enter Sprinklr—a unified customer experience management (Unified-CXM) platform designed to help the world’s largest enterprises manage customer interactions across more than 30 digital channels. Sprinklr enables marketing, advertising, customer service, research, and social media management to work from a single, AI-powered platform—giving brands a holistic view of their customer, regardless of where the interaction starts or ends.
Founded in 2009 by Ragy Thomas, Sprinklr began as a social media management tool. Over the years, it has evolved into a full-scale enterprise solution that helps organizations manage millions of customer touchpoints with speed, intelligence, and empathy. Today, Sprinklr serves global giants such as Microsoft, McDonald’s, Samsung, L’Oréal, and Lenovo—powering their journey toward digital maturity and customer-centric growth.
This case study explores how Sprinklr transforms customer experience across industries by unifying data, processes, and technology into a single platform. We’ll uncover real-world examples of enterprise adoption, analyze implementation strategies, and review the measurable business outcomes achieved. Whether you’re a CMO looking to centralize your digital efforts or a CIO seeking scalable platforms for global service delivery, this case study offers insights into why Sprinklr has become the Unified-CXM of choice for modern enterprises.