Why Polaroid Failed : Case Study

Description

Polaroid was once synonymous with instant photography, a revolutionary concept that allowed people to capture and develop photos in a matter of minutes. Founded in 1937 by Edwin H. Land, Polaroid became a household name by the 1970s and 1980s. However, despite its pioneering technology and market dominance, the company experienced a dramatic decline and ultimately filed for bankruptcy in 2001. This case study examines the factors that contributed to Polaroid’s failure, including its business strategy, market competition, technological advancements, and internal management issues.