Blog | Digital Marketing Consultant & Expert Akshat Singh Bisht

Digital marketing without traditional marketing is effortless?

This article delves into the nuances of relying solely on digital marketing, exploring its advantages, challenges, and the potential gaps that traditional marketing fills. We will examine whether digital marketing alone is indeed effortless or if it misses out on the strategic depth provided by traditional methods.

How Traditional Marketing Affects Digital Marketing for Better Results

This comprehensive article explores how traditional marketing affects digital marketing for better results, examining various strategies, case studies, and the synergistic relationship between these two forms of marketing.

Boat’s Sound of the Champions Campaign

The Sound Of The Champions campaign was launched to leverage Boats’ association with sports and enhance brand visibility through strategic partnerships with athletes and engaging content.

How Samsung Galaxy S24 Ultra – “Annoying Ads” Campaign Created Buzz for Samsung Object Eraser

The Samsung Galaxy S24 Ultra “Annoying Ads” campaign was a strategic marketing initiative designed to highlight the phone’s AI-based “Object Eraser” feature.

Credit Made Clearer Campaign By Capital One UK

The “Credit Made Clearer” campaign by Capital One UK aims to address the lack of transparency around APR (Annual Percentage Rate) in credit card offerings.

Why Lifebuoy Launched Your Shield Against Germs Campaign

Lifebuoy Launched Your Shield Against Germs Campaign, Lifebuoy, a renowned brand in the realm of health and hygiene, has a rich history dating back to 1894.

What is Adobe Experience Manager (AEM)

Adobe Experience Manager (AEM) is a comprehensive content management solution developed by Adobe. It enables organizations to create, manage, and deliver digital experiences across various channels and devices. AEM provides a robust platform for managing digital content, assets, and workflows, allowing businesses to personalize and optimize digital experiences to engage customers effectively.

What is mailchimp?

Mailchimp is not just an email marketing platform; it’s a comprehensive marketing solution that empowers businesses of all sizes to create, manage, and analyze their marketing campaigns with ease.

How Kellogg’s Promoted Frosted Flakes through Tony the Tiger Campaign

The unveiling of Kellogg’s Frosted Flakes’ Tony the Tiger campaign marked a watershed moment in the realm of advertising ingenuity and strategic branding. Far transcending the mere promotion of a breakfast cereal, the campaign epitomized a nuanced philosophy—an ethos underpinned by vibrancy, encouragement, and an unwavering commitment to exuberance.

How Gillet promote positive behavior with Gillette’s The Best Men Can Be Campaign

The “The Best Men Can Be” campaign by Gillette, launched in January 2019, aimed to address issues of toxic masculinity and promote positive behaviors among men. The campaign generated significant controversy and sparked widespread discussion.

How Singapore Developed into Today’s Singapore

This case study explores Singapore’s remarkable journey from a small, resource-constrained island to a global city-state and business hub. It examines the key factors contributing to Singapore’s success, including visionary leadership, sound economic policies, investment in human capital, infrastructure development, good governance, adaptability, and resilience. The study reflects on the implications of Singapore’s model of development for other cities and nations seeking to emulate its achievements in fostering economic growth, social cohesion, and global prominence. Through insightful analysis and lessons learned, the case study offers valuable insights and inspiration for policymakers, business leaders, and stakeholders worldwide.

Coca-Cola’s I’d Like to Buy the World a Coke Campaign

Coca-Cola’s “I’d Like to Buy the World a Coke” campaign is iconic in the world of marketing and advertising. Launched in 1971, this campaign is widely regarded as one of the most successful and enduring advertising efforts of all time.

Nationalism In Advertising

Nationalism In Advertising. In today’s globalized world, advertisers continually seek innovative strategies to captivate audiences and drive consumer engagement. One such powerful tool is nationalism

Fevicol Todo Nhi Jodo Campaign

Fevicol advertising campaigns have not only promoted its product but also ingrained the brand into the cultural fabric of the nation. One such campaign that stands out is the “Todo Nahi Jodo” series

What is Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience

Fedex EX MBA Campaign : How Fedex Trolled MBA In His Advertising Campaign

Ex MBA Ad campaign by FedEx, exploring how strategic marketing tactics grounded in psychological principles drove engagement, conversion, and success.

Pepsi Challenge Case Study On Marketing Campaign

The Pepsi Challenge stands as a pivotal moment in marketing history, representing a bold departure from traditional advertising strategies and a paradigm shift in consumer engagement tactics. Launched amidst the backdrop of the Cola Wars in the 1970s, this iconic marketing campaign revolutionized consumer perception and market research practices, leaving an enduring legacy that continues to resonate with marketers today.

The New Coke Campaign : Coca Cola Failed Campaign

This case study delves into the New Coke campaign, examining the circumstances that led to its conception, the strategies employed in its launch, the swift backlash it provoked, and the lessons learned in its aftermath. By dissecting this pivotal moment in Coca-Cola’s history, we gain valuable insights into the complexities of brand management, the pitfalls of market research, and the resilience required to navigate a crisis.

Why Nokia Failed And Lost Its Mobile Market

This case study delves into the rise and fall of Nokia, once a dominant force in the mobile phone industry. Through an in-depth analysis of Nokia’s strategic decisions, market dynamics, and competitive landscape, this study seeks to unravel the factors contributing to Nokia’s decline in market share. By examining key events and internal challenges faced by Nokia, valuable lessons can be drawn for companies navigating disruptive changes in the fast-paced world of technology and business.

What is Marketing Funnel?

The marketing funnel, often referred to as the sales funnel, outlines the stages a potential customer progresses through before making a purchase decision.

How Hitler Rise to Power

Adolf Hitler’s ascent to power in Germany during the 1930s remains a pivotal moment in modern history.

Mummy I am Hungry By Nestle

The “Mummy I am Hungry!” campaign was launched as a strategic marketing initiative to reposition Maggi noodles in India, leveraging the emotional connection between mothers and children while highlighting its convenience, taste, and nutritional value.

What is FOMO?

FOMO, at its core, is a psychological state characterized by the apprehension that others might be having rewarding experiences from which one is absent. It’s that nagging sensation that prompts us to check our phones incessantly, attend events we may not even enjoy, or purchase products we don’t necessarily need.

How Tesla Transformed EV Automotive Industry Using Disruptive Marketing

Tesla has emerged as a revolutionary force in the automotive industry, disrupting traditional marketing norms and spearheading the electric vehicle (EV) revolution.

What is Disruptive Marketing?

Disruptive marketing is more than just a buzzword; it’s a strategic approach that fundamentally alters the way businesses engage with their target audience.

M&M’s From Candies to Characters A Case Study in Brand Evolution and Marketing Mastery

This case study delves into the remarkable journey of M&M’s, tracing its transformation from a simple chocolate candy to a global sensation with iconic characters at its core.

Learn Google Ads For Free Full Google Ads Book

Learn Google Ads For Free, formerly known as Google AdWords, is a powerful online advertising platform developed by Google. It enables businesses to create and run ads across Google’s vast network of websites, including the Google Search Network, Google Display Network, YouTube, and more.