case study | Digital Marketing Consultant & Expert Akshat Singh Bisht

Knorr Chinese Noodles Advertising Campaign : How Knorr Battle Nestle

Knorr Chinese Noodles Advertising Campaign, The instant noodles market in India, dominated by brands like Maggi and Top Ramen, presented significant challenges. Knorr needed to differentiate its product in a crowded marketplace, which led to the creation of a unique and culturally resonant advertising campaign.

How Ipsy has grown into one of the most successful beauty subscription services globally.

Ipsy, founded in 2011 by Michelle Phan, Jennifer Goldfarb, Marcelo Camberos, and Richard Frias, has grown into one of the most successful beauty subscription services globally.

Why PepperTap Failed | Case Study: The Rise and Fall of PepperTap

Why PepperTap Failed : A Failed ecommerce startup story from India. PepperTap’s revenue model was primarily based on a commission earned from partner stores for each sale made through the platform. Additionally, the company charged a delivery fee from customers, depending on the size and urgency of the order.

Hilton Hotels’ 10-Minute TikTok Video Campaign | Case Study On Hotel Marketing

Hilton Hotels’ 10-Minute TikTok Video Campaign stands as a testament to the power of innovative digital marketing.By daring to go against the norm and fully leveraging TikTok’s unique platform dynamics, Hilton successfully engaged a younger audience and reinforced its brand presence in a highly competitive market.

How Nike’s What The Football Campaign Created Buzz in FIFA 2022

Nike’s “What The Football” campaign, launched in 2022, is a notable example of innovative sports marketing. Designed to create a buzz around the 2022 FIFA World Cup in Qatar, this campaign stands out for its unique approach to blending sports, culture, and creativity.

How Coca Cola Introduced Fanta in World War 2 For Germany

Coca-Cola had established a significant presence in Germany, with the country being one of its largest markets outside the United States. However, as World War II intensified, the relationship between Germany and the Allied nations, including the United States, became increasingly strained

Case Study: The Rise and Fall of Old Monk

The case study of Old Monk, a legendary rum brand in India, is a compelling narrative of a brand that rose to iconic status, captured the imagination of millions, and then faced a steady decline.

2 Minute Noodles Campaign By Nestle Case Study On Nestle Marketing

MAGGI 2 Minute Noodles is a product that has become synonymous with convenience and quick meals in India. Launched in 1983 by Nestlé India, MAGGI Noodles revolutionized the way Indians perceived instant food.

What is the Eligibility Criteria For Google Adsense?

Explore the detailed eligibility criteria for Google AdSense, covering everything from content requirements to technical specifications, ensuring that you have a clear understanding of what it takes to become an AdSense publisher.

Why Friendster Failed As A Social Media Platform

Friendster was a pioneer in the social networking space, predating even MySpace and Facebook. At its peak, Friendster boasted millions of users and was widely regarded as a trailblazer in the industry.

Why Six Degrees Failed As A Social Media Platform

Six Degrees emerged as the first recognizable social media platform, laying the groundwork for the interconnected web of relationships that defines the digital era today.

Natraj Pencil’s “Chalti Hi Jaye” Campaign

Natraj launched the “Chalti Hi Jaye” campaign to reinforce its legacy and connect with a new generation of consumers. This case study delves into the campaign’s objectives, strategy, execution, and impact.

What is Google’s Marketing Strategy

Google’s Marketing Strategy A Comprehensive Analysis. Google, as one of the most influential tech companies in the world, employs a multifaceted marketing strategy that encompasses innovation, data-driven decision-making, strategic partnerships, and a focus on user experience.

Barclays 5G Campaign Case Study

Barclays, one of the UK’s leading banks, launched a marketing campaign to promote its new 5G-enabled banking app, which leverages the latest in 5G technology to enhance the customer experience.

Amazon Associates Affiliate Marketing Program Case Study

The Amazon Associates Program, one of the world’s largest affiliate marketing programs, offers a way for content creators, bloggers, and website owners to monetize their platforms by promoting Amazon products and earning commissions on sales generated through their referral links.

Top 20 Affiliate Programs

Explore the top 20 affiliate programs, detailing their features, benefits, and how you can get started.

Lead Generation Learn How to Generate Leads

Lead generation is the lifeblood of any business aiming for growth and sustainability. Learn How to generate leads for your business.

How Birchbox’s Subscription Model Campaign revolutionized the beauty and grooming industry with its innovative subscription model.

Birchbox’s Subscription Model, Birchbox, launched in 2010 by Katia Beauchamp and Hayley Barna, is a pioneer in the beauty subscription box industry.

SAP The Best-Run Businesses Make the World Run Better Campaign

The campaign “The Best-Run Businesses Make the World Run Better” epitomizes SAP’s commitment to not only advancing business performance but also contributing to societal and environmental betterment.

Case Study : LinkedIn’s “In It Together” Campaign Shift the perception of LinkedIn from a job-search platform to a vibrant professional community

The “In It Together” campaign by LinkedIn redefined the world’s largest professional network by celebrating the diverse stories of its members. Launched in January 2018, this campaign shifted LinkedIn’s image from a mere job-search platform to a vibrant community where professionals from all walks of life share their journeys, support each other, and grow together.