IBM | Digital Marketing Consultant & Expert Akshat Singh Bisht

How IBM Introduced IBM Watson with Outthink Campaign : Case Study: IBM Watson – “Outthink” Campaign

Case Study: IBM Watson – Outthink Campaign. To bring awareness and promote the capabilities of Watson, IBM launched the Outthink campaign in 2016. This case study explores the strategic approach, execution, and outcomes of this ambitious marketing campaign.

Why IBM is a market leader in tech industry

Explore IBM groundbreaking marketing initiative showcasing their evolution into a dynamic force shaping the future of technology and business.

Akshat Singh Bisht is an accomplished author and marketing strategist with over 8 years of experience in the industry. He is the author of four influential marketing books:

What Makes the Marketing Campaign Successful: A comprehensive guide to crafting and executing impactful marketing campaigns.
What is FOMO: An exploration of the “Fear of Missing Out” phenomenon and its implications for marketing.
Know Me: Strategies for personal branding and establishing a strong market presence.
Nationalism in Advertising: An analysis of how national identity and sentiments can be leveraged in advertising.

Akshat’s passion for marketing and dedication to helping others has been the driving force behind AkshatSinghBisht.com. Known for his insightful perspectives, practical advice, and unwavering commitment to his audience, Akshat is a trusted voice in the marketing community.

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How IBM Introduced IBM Watson with Outthink Campaign : Case Study: IBM Watson – “Outthink” Campaign

Why IBM is a market leader in tech industry

Akshat Singh Bisht is an accomplished author and marketing strategist with over 8 years of experience in the industry. He is the author of four influential marketing books:

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