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How Poor Message Encoding & Decoding Wasted $1 Million in Meta Ads — A Real Client Case Study

Discover how one insurance company lost $1 million on Meta Ads due to a simple marketing mistake: unclear messaging. Learn how message encoding and decoding impact campaign success.

Akshat Singh Bisht is an accomplished author and marketing strategist with over 8 years of experience in the industry. He is the author of four influential marketing books:

What Makes the Marketing Campaign Successful: A comprehensive guide to crafting and executing impactful marketing campaigns.
What is FOMO: An exploration of the “Fear of Missing Out” phenomenon and its implications for marketing.
Know Me: Strategies for personal branding and establishing a strong market presence.
Nationalism in Advertising: An analysis of how national identity and sentiments can be leveraged in advertising.

Akshat’s passion for marketing and dedication to helping others has been the driving force behind AkshatSinghBisht.com. Known for his insightful perspectives, practical advice, and unwavering commitment to his audience, Akshat is a trusted voice in the marketing community.

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How Poor Message Encoding & Decoding Wasted $1 Million in Meta Ads — A Real Client Case Study

Akshat Singh Bisht is an accomplished author and marketing strategist with over 8 years of experience in the industry. He is the author of four influential marketing books:

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The 5 Most Popular Growth Marketing Platforms in 2025

How Wrong Interest-Based Targeting in Meta Ads Ruined a Major Healthcare Campaign in the U.S.

The Role of Media and False News During War: How Information Becomes a Battlefield

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