Sprinklr | How Sprinklr Enables Unified Customer Experience Management Across Channels | A Case Study
Sprinklr—a unified customer experience management (Unified-CXM) platform. Sprinklr enables marketing, advertising, customer service, research, and social media management to work from a single AI-powered platform—giving brands a holistic view of their customer, regardless of where the interaction starts or ends.
Advertising Agencies: Challenges and Solutions in a Changing Marketing Landscape
Advertising agencies used to operate in a more predictable world. Media buying followed fixed seasonal cycles. Creativity reigned supreme. And the relationships between agencies and clients often spanned decades. But the digital revolution has redefined these dynamics. With platforms like Google, Meta, and Amazon controlling how brands are discovered and engaged, agencies must now balance creative vision with deep platform expertise, real-time analytics, automation tools, and constantly shifting algorithms.
What is Save Framework In Marketing ? How to use SAVE framework in Marketing and Maximize Brands Growth
SAVE Framework—Solution, Access, Value, Education—a modern, customer-centric approach designed to align your marketing with what really drives action and loyalty today.
How to Optimize a Campaign for CPA (Cost Per Acquisition)
The first step to optimizing CPA is establishing a realistic and profitable CPA target. This isn’t a random number—it should reflect a deep understanding of your business model.
Major Reasons For Why Your Meta Campaigns Are Not Performing And How to Fix Them
Uncover the major reasons why your Meta campaigns might be failing, backed by real data, industry research, and practical solutions you can implement immediately.
Top 10 AI Marketing Tools for 2025
Top 10 AI Marketing Tools for 2025 that are helping marketers stay ahead of the curve. Each tool is analyzed for its features, use cases, pros and cons, pricing, and best-fit audience.
The 5 Most Popular Growth Marketing Platforms in 2025
Explore the 5 Most Popular Growth Marketing Platforms in 2025 and why they stand out in a hyper-competitive landscape.
How Wrong Interest-Based Targeting in Meta Ads Ruined a Major Healthcare Campaign in the U.S.
Wrong Interest-Based Targeting in Meta Ads Ruined a Major Healthcare Campaign. The client—a well-established healthcare brand in the U.S.—had been running Meta ads for months with little to show for it. Despite a sizable budget and consistent ad spend, the return on investment (ROI) was negligible.
Top 5 AI Email Marketing Platforms in 2025: Transforming the Way You Engage Customers
Explore the Top 5 AI email marketing platforms in 2025, what makes them unique, their key features, pros and cons, and why they may be the right choice for your business.
What is Go-To-Market (GTM) Strategy | The Ultimate Guide to Go-To-Market Strategy
A Go-To-Market (GTM) Strategy is a detailed plan that outlines how a company will deliver its product or service to the target market. It defines the approach for reaching potential customers, positioning the product, and driving sales in an efficient and scalable manner.
How to Create Engaging Content for Social Media Platforms ?
Learn how to create engaging content for social media platforms with proven strategies. Discover audience insights, content formats, storytelling techniques, and analytics to boost engagement and build a strong online presence.
How To Maximize Revenue From Ecommerce Website
Learn How to Optimize Your eCommerce Website for Maximum Revenue Growth.Why should you focus on revenue maximization? Because it’s not just about selling more—it’s about selling smarter. ECommerce is exploding! Global sales are set to hit $8 trillion by 2027, and with more people shopping online than ever, the potential is massive.
How to Optimize Content for AI Search The New Way To Optimize Content For Search Engines
Optimize Content for AI search,Traditional search algorithms that relied heavily on keyword matching are being replaced by more sophisticated AI-powered search models that prioritize context, user intent, and semantic relevance. Technologies like Google’s Search Generative Experience (SGE), AI-driven assistants such as ChatGPT, Bing AI, and Google Bard, and AI-enhanced voice search are reshaping the way content is discovered, ranked, and consumed.
How to Achieve Marketing Efficiency?
Explores the essential components of marketing efficiency, how to measure it, and the most effective strategies to improve it. We will also look at real-world applications of marketing efficiency across various industries to understand how businesses can implement these strategies successfully.
What is Marketing Efficiency?
Explore marketing efficiency in detail, covering its definition, key components, methods of measurement, strategies for improvement, and real-world applications.
Do’s and Don’ts of SEO in January 2025
Search Engine Optimization (SEO) continues to evolve as search engines like Google strive to improve user experience and provide the most relevant content. To stay competitive in this dynamic environment, it’s essential to align your strategies with the latest updates and best practices. In this blog, we will explore the do’s and don’ts of SEO as of January 2025, with an emphasis on Google’s recent updates and guidelines.
How to Use Click Metrics In Digital Marketing : Understanding Click Metrics
Click Metrics serve as vital indicators of user engagement, campaign performance, and overall marketing effectiveness. Understanding and leveraging these metrics can provide marketers with profound insights, enabling data-driven decision-making and optimization of marketing strategies.
Digital Marketing Strategy for Mutual Funds
Digital Marketing Strategy for Mutual Funds.This strategy outlines a comprehensive approach to digital marketing for mutual funds, covering buyer personas, marketing tactics, execution, and customer interaction.
What is Impression Metrics : How to Use Them to Drive Business Success
If you use impression to determine how many times content or ad is shown to a user you are only a fool in digital marketing. Impressions refer to the total number of times an advertisement, content, or web page is displayed on a user’s screen, regardless of whether the user engages with it or not. This metric is commonly used to measure the visibility and reach of online advertising campaigns and content marketing efforts.
How to Use Brand Exclusion in Google Ads
Brand Exclusion refers to a strategy used in digital advertising, particularly in Google Ads, where businesses deliberately choose not to target specific keywords related to competitors’ brand names or trademarks.
How to Target a Premium Customer for a Product
Targeting premium customers requires a deep understanding of their unique needs, desires, and behaviors. These customers often have higher expectations, a willingness to pay more for quality and exclusivity, and a desire for personalized experiences.
Decision Making and the Seven Steps to Effective Decision-Making
Decision-making is a fundamental aspect of human existence and organizational functioning. It is the process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.
How to Use Heatmaps to Enhance Customer Experience
Use Heatmaps to Enhance Customer Experience. understanding user behavior is paramount. Heatmaps are one of the most effective tools available to achieve this. They provide a visual representation of user interactions on your website, allowing you to see where users click, scroll, and hover.
What is Session And How It Is Useful In Digital Marketing
Understanding Sessions and Their Importance in Digital Marketing. A session represents a user’s interaction with a website or application within a specific timeframe. Understanding sessions and their implications can significantly enhance a marketer’s ability to analyze user behavior, optimize campaigns, and drive business growth.
How to Create a Controversy ? No Body Will Teach You This
Create a Controversy ? Creating controversy can be a powerful tool in marketing, public relations, or even personal branding. While it’s essential to approach this strategy with caution, as it can backfire, a well-crafted controversy can generate massive attention, engagement, and discussion.
Why B2B Company Advertise Only On Search and On Google ?
If You Are a B2B Company, Advertise Only On Search and On Google. With the increasing reliance on online platforms for business operations, B2B companies need to leverage the most effective advertising channels to reach their target audience. One of the most powerful platforms for B2B advertising is Google Search.
How to Select a Platform for Advertisement
How to Select a Platform for Advertisement ? Choosing the right platform for advertising is pivotal for the success of any marketing campaign.
Digital Marketing Strategy
Digital Marketing Strategy. Digital marketing has transformed the landscape of modern business. With the ever-evolving nature of the internet and technology, businesses need to stay agile and innovative to capture and retain their audience.
Top Metrics for Gaming Companies
Top Metrics for Gaming Companies.The gaming industry is fiercely competitive, with companies vying for player attention and loyalty in an ever-expanding market.
How to Decrease Bounce Rate on Your Website
Decrease Bounce Rate on Your Website. A high bounce rate is a critical issue for any website owner, indicating that visitors are leaving your site without engaging with its content. This can severely impact your conversion rates and overall business success.