What is Swiggy’s Marketing Strategy?

This detailed analysis explores Swiggy’s marketing strategy, dissecting its various components and examining how the brand has successfully carved out a significant niche in the competitive food delivery market.
How Samsung Galaxy S24 Ultra – “Annoying Ads” Campaign Created Buzz for Samsung Object Eraser

The Samsung Galaxy S24 Ultra “Annoying Ads” campaign was a strategic marketing initiative designed to highlight the phone’s AI-based “Object Eraser” feature.
Why Lifebuoy Launched Your Shield Against Germs Campaign

Lifebuoy Launched Your Shield Against Germs Campaign, Lifebuoy, a renowned brand in the realm of health and hygiene, has a rich history dating back to 1894.
How Kellogg’s Promoted Frosted Flakes through Tony the Tiger Campaign

The unveiling of Kellogg’s Frosted Flakes’ Tony the Tiger campaign marked a watershed moment in the realm of advertising ingenuity and strategic branding. Far transcending the mere promotion of a breakfast cereal, the campaign epitomized a nuanced philosophy—an ethos underpinned by vibrancy, encouragement, and an unwavering commitment to exuberance.
Mummy I am Hungry By Nestle

The “Mummy I am Hungry!” campaign was launched as a strategic marketing initiative to reposition Maggi noodles in India, leveraging the emotional connection between mothers and children while highlighting its convenience, taste, and nutritional value.
Eat 5 Star, Do Nothing Campaign by 5 Star Chocolate Case Study

This case study delves into the innovative and successful “Eat 5 Star, Do Nothing” campaign launched by Cadbury, a renowned brand known for its indulgent offerings.
Why Every Marketer Should Read Psychological Books

Why Every Marketer Should Read Psychological Books. In this article, we explore why every marketer should immerse themselves in psychological literature and how this knowledge can revolutionize their approach.
What is google search console and how it helps to websites.

Google offers a powerful tool called Google Search Console (GSC). This article delves into what Google Search Console is and how it helps websites enhance their online presence.
What is consumer behaviour?

Consumer behavior is a fascinating and complex field that explores the processes individuals undergo when making purchasing decisions.