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How Kellogg’s Promoted Frosted Flakes through Tony the Tiger Campaign​

How Kellogg's Promoted Frosted Flakes through Tony the Tiger Campaign​

The unveiling of Kellogg’s Frosted Flakes’ Tony the Tiger campaign marked a watershed moment in the realm of advertising ingenuity and strategic branding. Far transcending the mere promotion of a breakfast cereal, the campaign epitomized a nuanced philosophy—an ethos underpinned by vibrancy, encouragement, and an unwavering commitment to exuberance.

Mummy I am Hungry By Nestle​

The "Mummy I am Hungry!" campaign was launched as a strategic marketing initiative to reposition Maggi noodles in India, leveraging the emotional connection between mothers and children while highlighting its convenience, taste, and nutritional value.

The “Mummy I am Hungry!” campaign was launched as a strategic marketing initiative to reposition Maggi noodles in India, leveraging the emotional connection between mothers and children while highlighting its convenience, taste, and nutritional value.

Why Every Marketer Should Read Psychological Books

Why Every Marketer Should Read Psychological Books​

Why Every Marketer Should Read Psychological Books. In this article, we explore why every marketer should immerse themselves in psychological literature and how this knowledge can revolutionize their approach.

What is consumer behaviour?

What is consumer behaviour?

Consumer behavior is a fascinating and complex field that explores the processes individuals undergo when making purchasing decisions.