Case Study : DHL is faster campaign How DHL Mocked Its Competition and Went Viral with a Bold Guerrilla Marketing Stunt
The DHL is faster campaign was one of the most daring and creative guerrilla marketing stunts in history. Instead of relying on traditional advertising, DHL used temperature-sensitive packaging and a clever strategy to turn its competitors—FedEx, UPS, and TNT—into unwitting brand ambassadors.
How IBM Introduced IBM Watson with Outthink Campaign : Case Study: IBM Watson – “Outthink” Campaign
Case Study: IBM Watson – Outthink Campaign. To bring awareness and promote the capabilities of Watson, IBM launched the Outthink campaign in 2016. This case study explores the strategic approach, execution, and outcomes of this ambitious marketing campaign.
Salesforce Marketing Strategy
Salesforce Marketing Strategy, Salesforce a global leader in customer relationship management (CRM), has crafted a sophisticated marketing strategy that underscores its dominance in the industry.
HubSpot Marketing Strategy : How Hubspot Became a Market Leader
HubSpot Marketing Strategy, HubSpot a leader in the inbound marketing industry, has revolutionized how businesses attract, engage, and delight customers. Known for its comprehensive suite of marketing, sales, and customer service tools, HubSpot’s success is largely attributed to its effective marketing strategy.
Lead Generation Learn How to Generate Leads
Lead generation is the lifeblood of any business aiming for growth and sustainability. Learn How to generate leads for your business.
SAP The Best-Run Businesses Make the World Run Better Campaign
The campaign “The Best-Run Businesses Make the World Run Better” epitomizes SAP’s commitment to not only advancing business performance but also contributing to societal and environmental betterment.
Case Study : LinkedIn’s “In It Together” Campaign Shift the perception of LinkedIn from a job-search platform to a vibrant professional community
The “In It Together” campaign by LinkedIn redefined the world’s largest professional network by celebrating the diverse stories of its members. Launched in January 2018, this campaign shifted LinkedIn’s image from a mere job-search platform to a vibrant community where professionals from all walks of life share their journeys, support each other, and grow together.
How to Promote a SAAS
SAAS, Software promotion is critical for attracting users, building brand awareness, and driving sales.
Case Study : Shopify’s Build a Business Competition Campaign
Shopify’s Build a Business Competition Campaign case study explores the intricate details of Shopify’s Build a Business Competition, analyzing its structure, impact, and the success stories it has generated.
How To Promote A B2B Business
How To Promote A B2B Business, Discover strategies to understand your audience, build a strong brand, create compelling content, leverage digital marketing, and establish thought leadership.
ZOHO Marketing Strategy | How ZOHO Markets Itself Without Spending a Penny
ZOHO Marketing Strategy, Zoho Corporation, a multinational company that offers a suite of online productivity tools and SaaS applications, has managed to carve a niche for itself without spending a penny on traditional marketing.
What is Zomato’s Marketing Strategy
This article delves into the intricacies of Zomato’s marketing strategy, its campaigns, and the factors that have contributed to its success.
How IBM Generated leads with Built With IBM Campaign
The “Built with IBM” campaign is a cornerstone of IBM’s modern marketing strategy, designed to showcase the versatility and power of IBM’s technology solutions.
How IBM’s Think B2B marketing Campaign Promotes Its Products
IBM launched the Think Campaign, an ambitious initiative aimed at rebranding the company and highlighting its transition towards cognitive computing and cloud platform services.
