How Meta distribute ads to users – How ads gets displayed to relevant users
If you’ve ever been scrolling through Facebook or Instagram and wondered, “Why am I seeing this ad?”, you’re not alone. One moment, you’re liking a friend’s vacation post, and the next, an airline deal appears in your feed. Or perhaps you were just browsing apartments on a property site, and suddenly housing ads start following you across Meta’s platforms.
How Ad Servers Works
An ad server is a technology platform that stores, manages, delivers, and tracks digital advertisements across websites, apps, and other connected platforms. It decides which ad to show, to which user, at what time, and in what format, based on campaign rules, targeting parameters, and available inventory.
How to Influence Customers to Make a Purchase
As a business owner or marketer, your challenge isn’t just to stand out — it’s to persuade without pushing, to influence without deceiving.
How One Wrong Decision Can Cost Millions — In Money, Power, and Lives
History, business, and everyday life all share one universal truth: a single wrong decision can change everything. Not a series of mistakes, not a decade-long slide into disaster — sometimes, all it takes is one moment, one choice, and one action for the dominoes to start falling.
When Small Sparks Ignite Wildfires : How Minor Incidents Trigger Wars and Topple Governments
You don’t need a revolution to burn down a regime. You just need a spark.a minor incident, when dropped into the dry landscape of political instability, social frustration, or public unrest, can ignite a fire that burns through regimes, redraws borders, and resets history.
How Voya Created Customer-Centric Growth After Rebranding Voya Financial Voya’s Journey from ING A Case Study in Branding, Innovation, and Customer-Centric Growth
Voya Financial stands out as a powerful case of strategic reinvention. Emerging from its origins as part of ING Group, Voya didn’t just change its name — it reimagined its identity, realigned its services, and redefined its relationship with its customers.
This case study aims to unpack Voya’s journey, offering a blueprint for how legacy institutions can not only adapt to change but leverage it for long-term success.
What is a Session and How It’s Used for Campaign Management & Insights in Digital Marketing
A session represents a group of interactions a user has with your digital platform within a given time frame. It begins when a user lands on your site or app and ends after a period of inactivity or a predefined timeout. During a session, a user might view multiple pages, trigger events, complete transactions, or leave immediately — and each of these actions becomes a part of a larger behavioral narrative.
What is Value Marketing | How to build Value For Customers
Value Marketing is a customer-centric approach where companies communicate and deliver the tangible and intangible benefits of their offerings in a way that addresses the needs, desires, and expectations of their target audience.
Why Renault May Fail in India: A Strategic Analysis of Market Challenges and Operational Gaps
This paper explores the multifaceted reasons why Renault may fail in India, including product limitations, service inefficiencies, competitive disadvantages, regulatory gaps, and cultural misalignments that have undermined its relevance in a hyper-competitive and value-conscious market.
Sprinklr | How Sprinklr Enables Unified Customer Experience Management Across Channels | A Case Study
Sprinklr—a unified customer experience management (Unified-CXM) platform. Sprinklr enables marketing, advertising, customer service, research, and social media management to work from a single AI-powered platform—giving brands a holistic view of their customer, regardless of where the interaction starts or ends.
Advertising Agencies: Challenges and Solutions in a Changing Marketing Landscape
Advertising agencies used to operate in a more predictable world. Media buying followed fixed seasonal cycles. Creativity reigned supreme. And the relationships between agencies and clients often spanned decades. But the digital revolution has redefined these dynamics. With platforms like Google, Meta, and Amazon controlling how brands are discovered and engaged, agencies must now balance creative vision with deep platform expertise, real-time analytics, automation tools, and constantly shifting algorithms.
What is Save Framework In Marketing ? How to use SAVE framework in Marketing and Maximize Brands Growth
SAVE Framework—Solution, Access, Value, Education—a modern, customer-centric approach designed to align your marketing with what really drives action and loyalty today.
How to Optimize a Campaign for CPA (Cost Per Acquisition)
The first step to optimizing CPA is establishing a realistic and profitable CPA target. This isn’t a random number—it should reflect a deep understanding of your business model.
Case Study Barclays Bank
Barclays traces its origins to a goldsmith banking business in London founded in 1690, later run by John Freame and James Barclay. In 1896, 12 regional banks (including Goslings, Backhouse’s and Gurney, Peckover) merged to form the joint-stock bank “Barclays & Co.”.
Major Reasons For Why Your Meta Campaigns Are Not Performing And How to Fix Them
Uncover the major reasons why your Meta campaigns might be failing, backed by real data, industry research, and practical solutions you can implement immediately.
Top 10 AI Marketing Tools for 2025
Top 10 AI Marketing Tools for 2025 that are helping marketers stay ahead of the curve. Each tool is analyzed for its features, use cases, pros and cons, pricing, and best-fit audience.
The 5 Most Popular Growth Marketing Platforms in 2025
Explore the 5 Most Popular Growth Marketing Platforms in 2025 and why they stand out in a hyper-competitive landscape.
How Wrong Interest-Based Targeting in Meta Ads Ruined a Major Healthcare Campaign in the U.S.
Wrong Interest-Based Targeting in Meta Ads Ruined a Major Healthcare Campaign. The client—a well-established healthcare brand in the U.S.—had been running Meta ads for months with little to show for it. Despite a sizable budget and consistent ad spend, the return on investment (ROI) was negligible.
The Role of Media and False News During War: How Information Becomes a Battlefield
This blog explores how false news and proxy media have evolved as strategic tools in warfare, the psychological and societal impacts they unleash, and what the future holds as technology transforms the very nature of truth.
How Poor Message Encoding & Decoding Wasted $1 Million in Meta Ads — A Real Client Case Study
Discover how one insurance company lost $1 million on Meta Ads due to a simple marketing mistake: unclear messaging. Learn how message encoding and decoding impact campaign success.
Top 5 AI Email Marketing Platforms in 2025: Transforming the Way You Engage Customers
Explore the Top 5 AI email marketing platforms in 2025, what makes them unique, their key features, pros and cons, and why they may be the right choice for your business.
How Short Videos Are Destroying Intelligence and Increasing Memory Loss: A Cognitive Crisis in the Digital Age
Short Videos Are Destroying Your Intelligence and Increasing Memory Loss.Drawing on current research, cognitive science, and real-world observations, I argue that excessive exposure to short videos is impairing memory retention, weakening intelligence, and rewiring the human brain in troubling ways.
Case Study : Virgin Atlantic : Revolutionizing the Skies – A Case Study on Branding, Strategy, and Success
This comprehensive case study delves into the journey of Virgin Atlantic, exploring the innovative strategies, bold branding, and customer-centric approach that have propelled it to success in the highly competitive airline industry.
Is General Dyer punished or not ? What happened after the Jallianwala Bagh Massacre incident ? The Complete After Story of Jallianwala Bagh
Explore the tragic Jallianwala Bagh massacre of 1919 and its lasting impact on India’s freedom movement. This article covers the events, British public reactions, General Dyer’s actions, the aftermath, and how the massacre galvanized India’s push for independence. Learn how it reshaped the nationalist struggle, inspired leaders like Gandhi, and united the Indian populace against British colonial rule.
What is a Trade War? Understanding Trade Wars, The Causes of Trade Wars And How Do Trade Wars Work?
A trade war is an economic conflict in which countries impose tariffs or other trade barriers against each other in an attempt to protect their domestic industries and economies. These actions often arise out of disputes related to unfair trade practices, market access, or perceived imbalances in trade relations. Trade wars can escalate quickly, leading to a cycle of retaliatory tariffs that affect global markets, disrupt international supply chains, and often result in negative economic consequences for the countries involved.
US Vs Japan | The Trade War that Reshaped a Nation | How the United States Undermined Japan’s Economic Rise
This case study explores how the United States, through a combination of strategic economic policies, forced diplomatic agreements, and trade measures, effectively curtailed Japan’s economic trajectory. Though never acknowledged as an explicit economic war, the measures taken by the United States during the 1980s and 1990s inflicted long-lasting structural damage on Japan’s economy.
What is Go-To-Market (GTM) Strategy | The Ultimate Guide to Go-To-Market Strategy
A Go-To-Market (GTM) Strategy is a detailed plan that outlines how a company will deliver its product or service to the target market. It defines the approach for reaching potential customers, positioning the product, and driving sales in an efficient and scalable manner.
How Company X Increased Their Conversion Rate by 50% in Six Months ?
Company X Increased Their Conversion Rate by 50% in Six Months. Company X, an e-commerce brand struggling with stagnant conversion rates, implemented a strategic approach that led to a 50% increase in conversions within six months. This case study explores the challenges they faced, the strategies they adopted, and the results they achieved.
How to Create Engaging Content for Social Media Platforms ?
Learn how to create engaging content for social media platforms with proven strategies. Discover audience insights, content formats, storytelling techniques, and analytics to boost engagement and build a strong online presence.
Who took the Americans Job
In the complex landscape of the American job market, debates often arise about the forces responsible for job displacement. Three primary factors frequently come under scrutiny: automation, outsourcing, and immigration. Each plays a distinct role in shaping employment trends, and understanding their impacts requires a nuanced analysis.