Why PepperTap Failed | Case Study: The Rise and Fall of PepperTap

Why PepperTap Failed : Case Study: The Rise and Fall of PepperTap

Why PepperTap Failed : A Failed ecommerce startup story from India. PepperTap’s revenue model was primarily based on a commission earned from partner stores for each sale made through the platform. Additionally, the company charged a delivery fee from customers, depending on the size and urgency of the order.