What is fomo | Digital Marketing Consultant & Expert Akshat Singh Bisht

What is FOMO?

FOMO, at its core, is a psychological state characterized by the apprehension that others might be having rewarding experiences from which one is absent. It’s that nagging sensation that prompts us to check our phones incessantly, attend events we may not even enjoy, or purchase products we don’t necessarily need.

Akshat Singh Bisht is an accomplished author and marketing strategist with over 8 years of experience in the industry. He is the author of four influential marketing books:

What Makes the Marketing Campaign Successful: A comprehensive guide to crafting and executing impactful marketing campaigns.
What is FOMO: An exploration of the “Fear of Missing Out” phenomenon and its implications for marketing.
Know Me: Strategies for personal branding and establishing a strong market presence.
Nationalism in Advertising: An analysis of how national identity and sentiments can be leveraged in advertising.

Akshat’s passion for marketing and dedication to helping others has been the driving force behind AkshatSinghBisht.com. Known for his insightful perspectives, practical advice, and unwavering commitment to his audience, Akshat is a trusted voice in the marketing community.