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Snickers’ “You’re Not You When You’re Hungry” Campaign

Case Study: A Bite Out of Hunger - How Snickers' "You're Not You When You're Hungry" Became a Marketing Icon​

This case study isn’t your average dry marketing lecture. It’s a fun-filled exploration of how Snickers took a relatable insight, cranked up the humor, and left a lasting mark on the snack game. So, grab a Snickers and get ready to discover the secrets behind a marketing campaign that turned a hangry state into a global phenomenon.