How Dettol Beats Savlon Protecting Every Touchpoint
![Explore Dettol's strategic marketing campaign aimed at countering the market presence of its rival, Savlon. Facing stiff competition in the antiseptic products market, Dettol needed to defend its market share and reinforce its brand image as the premier choice for hygiene and disinfection. The campaign, named "Guardian Shield: Protecting Every Touchpoint," emphasized Dettol's role as a guardian against germs and infections, promising to safeguard every aspect of consumers' lives. Leveraging product differentiation, brand endorsements, targeted advertising, and psychological principles, Dettol successfully defended its market share and strengthened its position as the trusted leader in hygiene and cleanliness.](https://akshatsinghbisht.com/wp-content/uploads/2024/02/Personal-Branding-38-1024x1024.png)
Explore Dettol strategic marketing campaign aimed at countering the market presence of its rival, Savlon. Facing stiff competition in the antiseptic products market
Explore Dettol strategic marketing campaign aimed at countering the market presence of its rival, Savlon. Facing stiff competition in the antiseptic products market
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