Why Marketers Must Read “Influence: The Psychology of Persuasion” by Robert B. Cialdini
![Influence: The Psychology of Persuasion" by Robert B. Cialdini](https://akshatsinghbisht.com/wp-content/uploads/2024/01/71SPjJUnLL._AC_UF10001000_QL80_-jpg.avif)
Influence: The Psychology of Persuasion by Robert B. Cialdini. One book that has stood the test of time and continues to be a cornerstone for marketers seeking to unravel the secrets of influence.
Why Marketers Must Read Buyology?
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Buyology: Truth and Lies About Why We Buy. In this article, we explore why marketers must not only read but also embrace the lessons imparted by “Buyology.”