Why Marketers Must Read “Influence: The Psychology of Persuasion” by Robert B. Cialdini

Influence: The Psychology of Persuasion by Robert B. Cialdini. One book that has stood the test of time and continues to be a cornerstone for marketers seeking to unravel the secrets of influence.

Why Marketers Must Read Buyology?

Buyology: Truth and Lies About Why We Buy. In this article, we explore why marketers must not only read but also embrace the lessons imparted by “Buyology.”