What is Neuromarketing : Unlocking the Secrets of Consumer Behavior

Neuromarketing is the study of how the brain responds to marketing stimuli. By leveraging neuroscience techniques, marketers can gain insights into the cognitive and emotional processes that influence consumer behavior
What is Neuromarketing?

Neuromarketing is an emerging interdisciplinary field that synergizes neuroscience, psychology, and marketing principles to decode the complexities of consumer behavior.