Natraj Pencil’s “Chalti Hi Jaye” Campaign
Natraj launched the “Chalti Hi Jaye” campaign to reinforce its legacy and connect with a new generation of consumers. This case study delves into the campaign’s objectives, strategy, execution, and impact.
Natraj launched the “Chalti Hi Jaye” campaign to reinforce its legacy and connect with a new generation of consumers. This case study delves into the campaign’s objectives, strategy, execution, and impact.
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