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Snickers’ “You’re Not You When You’re Hungry” Campaign

Case Study: A Bite Out of Hunger - How Snickers' "You're Not You When You're Hungry" Became a Marketing Icon​

This case study isn’t your average dry marketing lecture. It’s a fun-filled exploration of how Snickers took a relatable insight, cranked up the humor, and left a lasting mark on the snack game. So, grab a Snickers and get ready to discover the secrets behind a marketing campaign that turned a hangry state into a global phenomenon.

TechGadgets Affiliate Marketing Strategy

TechGadgets Affiliate Marketing Strategy

This case study explores how a fictional e-commerce company, “TechGadgets,” utilized affiliate marketing to enhance its online presence, drive traffic, and boost revenue.

Why Every Marketer Should Read Psychological Books

Why Every Marketer Should Read Psychological Books​

Why Every Marketer Should Read Psychological Books. In this article, we explore why every marketer should immerse themselves in psychological literature and how this knowledge can revolutionize their approach.

10 Tips for Building Brands

10 Tips for Building Brands

Building a brand is a multifaceted endeavor that requires strategic planning, creativity, consistency, and dedication.

What is consumer behaviour?

What is consumer behaviour?

Consumer behavior is a fascinating and complex field that explores the processes individuals undergo when making purchasing decisions.

Why Marketers Must Read Buyology?


Buyology: Truth and Lies About Why We Buy. In this article, we explore why marketers must not only read but also embrace the lessons imparted by “Buyology.”

Why you must read Contagious?

Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger. This book, backed by extensive research and real-world examples, provides profound insights into the science behind why things catch on.