Why Marketers Must Read “Influence: The Psychology of Persuasion” by Robert B. Cialdini
![Influence: The Psychology of Persuasion" by Robert B. Cialdini](https://akshatsinghbisht.com/wp-content/uploads/2024/01/71SPjJUnLL._AC_UF10001000_QL80_-jpg.avif)
Influence: The Psychology of Persuasion by Robert B. Cialdini. One book that has stood the test of time and continues to be a cornerstone for marketers seeking to unravel the secrets of influence.