What is MadtechAI

What is MadtechAI​

MADTechAI integrates Marketing Technology (MarTech) and Advertising Technology (AdTech), powered by artificial intelligence to unify data, personalize experiences, and optimize campaigns. It enhances marketing by providing a 360-degree audience view, running A/B tests, predicting trends, and improving ad attribution. Privacy and bias management remain key challenges.

Oreo’s Daily Twist Campaign | A Social Media Marketing Success Story

Oreo's Daily Twist Campaign: A Social Media Marketing Success Story​

Explore how Oreo’s Daily Twist campaign redefined social media marketing with 100 days of creative, real-time content. Discover the secrets behind its success, from agile content creation to engaging community participation. Learn how Oreo’s innovative approach sparked conversations, drove engagement, and reshaped brand storytelling. Join us on a journey through the world of Oreo’s Daily Twist and unlock inspiration for your own digital marketing endeavors.

TechGadgets Affiliate Marketing Strategy

TechGadgets Affiliate Marketing Strategy

This case study explores how a fictional e-commerce company, “TechGadgets,” utilized affiliate marketing to enhance its online presence, drive traffic, and boost revenue.

Why Marketers Must Read Buyology?

Buyology

Buyology: Truth and Lies About Why We Buy. In this article, we explore why marketers must not only read but also embrace the lessons imparted by “Buyology.”