What is MadtechAI
MADTechAI integrates Marketing Technology (MarTech) and Advertising Technology (AdTech), powered by artificial intelligence to unify data, personalize experiences, and optimize campaigns. It enhances marketing by providing a 360-degree audience view, running A/B tests, predicting trends, and improving ad attribution. Privacy and bias management remain key challenges.
How Gillet promote positive behavior with Gillette’s The Best Men Can Be Campaign
The “The Best Men Can Be” campaign by Gillette, launched in January 2019, aimed to address issues of toxic masculinity and promote positive behaviors among men. The campaign generated significant controversy and sparked widespread discussion.
Lay‘s Flavor Faves Campaign Biggest Global Integrated Marketing Campaign
Discover how Lay’s conquered supply chain hurdles, navigated fierce competition, and broke through digital noise to achieve unprecedented success with their Flavor Faves campaign.
Oreo’s Daily Twist Campaign | A Social Media Marketing Success Story
Explore how Oreo’s Daily Twist campaign redefined social media marketing with 100 days of creative, real-time content. Discover the secrets behind its success, from agile content creation to engaging community participation. Learn how Oreo’s innovative approach sparked conversations, drove engagement, and reshaped brand storytelling. Join us on a journey through the world of Oreo’s Daily Twist and unlock inspiration for your own digital marketing endeavors.
How Nike You Can’t Stop Us Performed 30% Sales
Discover the inspiring journey behind Nike groundbreaking ‘You Can’t Stop Us’ campaign, a captivating testament to the power of authenticity, inclusivity, and purpose-driven marketing.
How Old Spice Use Humor For The Man Your Man Could Smell Like Campaign Marketing
Explore how Old Spice the iconic brand revitalized its image and captured the hearts of consumers through the groundbreaking “The Man Your Man Could Smell Like” campaign.
How Pepsi’s ‘Refresh Your World’ Campaign Transformed Sales with Purpose-Driven Marketing
Discover the Secret Sauce Behind Pepsi’s Phenomenal Success with the ‘Refresh Your World’ Campaign! Uncover how Pepsi’s ingenious blend of purpose-driven marketing and celebrity endorsements sizzled up sales growth, redefining the beverage industry playbook.
TechGadgets Affiliate Marketing Strategy
This case study explores how a fictional e-commerce company, “TechGadgets,” utilized affiliate marketing to enhance its online presence, drive traffic, and boost revenue.
Why Marketers Must Read “Influence: The Psychology of Persuasion” by Robert B. Cialdini
Influence: The Psychology of Persuasion by Robert B. Cialdini. One book that has stood the test of time and continues to be a cornerstone for marketers seeking to unravel the secrets of influence.
Why Marketers Must Read Buyology?
Buyology: Truth and Lies About Why We Buy. In this article, we explore why marketers must not only read but also embrace the lessons imparted by “Buyology.”
