Akshat Singh Bisht
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How Nike’s What The Football Campaign Created Buzz in FIFA 2022

How Nike's What The Football Campaign Created Buzz in FIFA 2022​

Nike’s “What The Football” campaign, launched in 2022, is a notable example of innovative sports marketing. Designed to create a buzz around the 2022 FIFA World Cup in Qatar, this campaign stands out for its unique approach to blending sports, culture, and creativity.

Akshat Singh Bisht is an accomplished author and marketing strategist with over 8 years of experience in the industry. He is the author of four influential marketing books:

  1. What Makes the Marketing Campaign Successful: A comprehensive guide to crafting and executing impactful marketing campaigns.
  2. What is FOMO: An exploration of the “Fear of Missing Out” phenomenon and its implications for marketing.
  3. Know Me: Strategies for personal branding and establishing a strong market presence.
  4. Nationalism in Advertising: An analysis of how national identity and sentiments can be leveraged in advertising.

Akshat’s passion for marketing and dedication to helping others has been the driving force behind AkshatSinghBisht.com. Known for his insightful perspectives, practical advice, and unwavering commitment to his audience, Akshat is a trusted voice in the marketing community.

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Bengaluru Karnataka India

City Office : Nearby Radhakrishna Temple Adarsh Nagar Pilikothi Haldwani Nainital Uttarakhand 263139

Registered Address : B-2/97, SECTOR-F, JANKIPURAM, Lucknow, Uttar Pradesh, 226021

Headquarter : Henderson road Singapore city Singapore

US Branch : 591 Collaboration Way 2nd Floor, Newark, DE 19713, United States

Get in touch:
+918449896759
akshat.b@akshatsinghbisht.com
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