Case Study : DHL is faster campaign How DHL Mocked Its Competition and Went Viral with a Bold Guerrilla Marketing Stunt
The DHL is faster campaign was one of the most daring and creative guerrilla marketing stunts in history. Instead of relying on traditional advertising, DHL used temperature-sensitive packaging and a clever strategy to turn its competitors—FedEx, UPS, and TNT—into unwitting brand ambassadors.
