Why Marketers Must Read “Influence: The Psychology of Persuasion” by Robert B. Cialdini
Influence: The Psychology of Persuasion by Robert B. Cialdini. One book that has stood the test of time and continues to be a cornerstone for marketers seeking to unravel the secrets of influence.
Why you must read Contagious?
Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger. This book, backed by extensive research and real-world examples, provides profound insights into the science behind why things catch on.