Why Marketers Must Read “Influence: The Psychology of Persuasion” by Robert B. Cialdini
![Influence: The Psychology of Persuasion" by Robert B. Cialdini](https://akshatsinghbisht.com/wp-content/uploads/2024/01/71SPjJUnLL._AC_UF10001000_QL80_-jpg.avif)
Influence: The Psychology of Persuasion by Robert B. Cialdini. One book that has stood the test of time and continues to be a cornerstone for marketers seeking to unravel the secrets of influence.
Why you must read Contagious?
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Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger. This book, backed by extensive research and real-world examples, provides profound insights into the science behind why things catch on.