What is MadtechAI
MADTechAI integrates Marketing Technology (MarTech) and Advertising Technology (AdTech), powered by artificial intelligence to unify data, personalize experiences, and optimize campaigns. It enhances marketing by providing a 360-degree audience view, running A/B tests, predicting trends, and improving ad attribution. Privacy and bias management remain key challenges.
How Gillet promote positive behavior with Gillette’s The Best Men Can Be Campaign
The “The Best Men Can Be” campaign by Gillette, launched in January 2019, aimed to address issues of toxic masculinity and promote positive behaviors among men. The campaign generated significant controversy and sparked widespread discussion.
Lay‘s Flavor Faves Campaign Biggest Global Integrated Marketing Campaign
Discover how Lay’s conquered supply chain hurdles, navigated fierce competition, and broke through digital noise to achieve unprecedented success with their Flavor Faves campaign.
Oreo’s Daily Twist Campaign | A Social Media Marketing Success Story
Explore how Oreo’s Daily Twist campaign redefined social media marketing with 100 days of creative, real-time content. Discover the secrets behind its success, from agile content creation to engaging community participation. Learn how Oreo’s innovative approach sparked conversations, drove engagement, and reshaped brand storytelling. Join us on a journey through the world of Oreo’s Daily Twist and unlock inspiration for your own digital marketing endeavors.
Reebok Cheat on Your Girlfriend, Not on Your Workout Campaign
This case study delves into the intricacies of Reebok’s bold marketing campaign, “Cheat on Your Girlfriend, Not on Your Workout,” which sparked widespread controversy and debate.
Nivea’s White is Purity Failed Marketing Campaign
Dive deep into the captivating story behind Nivea’s “White is Purity” campaign and learn invaluable lessons in cultural sensitivity, crisis management, and brand reputation.
FashionGlam Ecommerce Marketing Strategy​
This case study explores the journey of an e-commerce company, “FashionGlam,” and its successful implementation of marketing strategies to drive growth and increase revenue.
How Nike You Can’t Stop Us Performed 30% Sales
Discover the inspiring journey behind Nike groundbreaking ‘You Can’t Stop Us’ campaign, a captivating testament to the power of authenticity, inclusivity, and purpose-driven marketing.
How Airbnb Solved Solved Discrimination through We Accept Campaign
Explore Airbnb’s transformative initiative We Accept Campaign to combat discrimination on its platform by promoting diversity and inclusivity among hosts and guests.
Why Marketers Must Read “Influence: The Psychology of Persuasion” by Robert B. Cialdini
Influence: The Psychology of Persuasion by Robert B. Cialdini. One book that has stood the test of time and continues to be a cornerstone for marketers seeking to unravel the secrets of influence.
What is consumer behaviour?
Consumer behavior is a fascinating and complex field that explores the processes individuals undergo when making purchasing decisions.
