Identifying Problems and Seizing Opportunities – The Richard Montañez Cheetos Discovery
![How Cheetos Saved bankruptcy of frito lay](https://akshatsinghbisht.com/wp-content/uploads/2024/02/Personal-Branding-8-1024x1024.png)
Explore how Montañez recognized Cheetos an unmet need in the snack market and capitalized on it, we dissect the art of problem identification in marketing and its role in driving successful innovation.