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Byju’s Marketing Failure​

Byju's, an Indian educational technology startup, gained rapid success and recognition for its innovative approach to online learning. Founded in 2011 by Byju Raveendran, the company soared to become one of India's leading online education platforms. However, despite its initial success, Byju's faced significant challenges and setbacks in its marketing endeavors, ultimately leading to a failure to meet its objectives. This case study delves into the reasons behind the failure of Byju's, a leading educational technology company in India. By examining various aspects such as market research, competition, messaging alignment, resource allocation, and value proposition, we aim to uncover the root causes of Byju's setback. Through this exploration, we seek to provide valuable insights into the challenges faced by Byju's and identify key lessons for businesses operating in competitive industries.

Explore Reasons behind the failure of Byju. By examining various aspects such as market research, competition, messaging alignment, resource allocation, and value proposition, we aim to uncover the root causes of Byju’s setback.