What is MadtechAI
MADTechAI integrates Marketing Technology (MarTech) and Advertising Technology (AdTech), powered by artificial intelligence to unify data, personalize experiences, and optimize campaigns. It enhances marketing by providing a 360-degree audience view, running A/B tests, predicting trends, and improving ad attribution. Privacy and bias management remain key challenges.
How Gillet promote positive behavior with Gillette’s The Best Men Can Be Campaign
The “The Best Men Can Be” campaign by Gillette, launched in January 2019, aimed to address issues of toxic masculinity and promote positive behaviors among men. The campaign generated significant controversy and sparked widespread discussion.
Lay‘s Flavor Faves Campaign Biggest Global Integrated Marketing Campaign
Discover how Lay’s conquered supply chain hurdles, navigated fierce competition, and broke through digital noise to achieve unprecedented success with their Flavor Faves campaign.
Why Every Marketer Should Read Psychological Books
Why Every Marketer Should Read Psychological Books. In this article, we explore why every marketer should immerse themselves in psychological literature and how this knowledge can revolutionize their approach.
why should every marketer must read Positioning The Battle for Your Mind by Al Ries and Jack Trout
Positioning: The Battle for Your Mind” by Al Ries and Jack Trout is considered a must-read for every marketer for several compelling reasons
Why Marketers Must Read “Influence: The Psychology of Persuasion” by Robert B. Cialdini
Influence: The Psychology of Persuasion by Robert B. Cialdini. One book that has stood the test of time and continues to be a cornerstone for marketers seeking to unravel the secrets of influence.
What is consumer behaviour?
Consumer behavior is a fascinating and complex field that explores the processes individuals undergo when making purchasing decisions.
Why Marketers Must Read Buyology?
Buyology: Truth and Lies About Why We Buy. In this article, we explore why marketers must not only read but also embrace the lessons imparted by “Buyology.”
What I learn from the book Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know.
This article delves into the essential lessons we can glean from this insightful book and explores how mastering these metrics can transform marketing strategies and drive business growth.
Why you must read Contagious?
Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger. This book, backed by extensive research and real-world examples, provides profound insights into the science behind why things catch on.
8 Books For Marketing Professional
8 books for marketing professional. This curated list explores the top 8 books on marketing for professionals and aspiring marketers.
