fbpx
Akshat Singh Bisht-logos

Case Study Apple Think Different Campaign

How Steve Job Repositioned Apple with Think Different Campaign​

Apple’s “Think Different” campaign, launched in 1997, stands as one of the most iconic and influential marketing endeavors in the history of technology. This case study delves into the origins, strategy, impact, and legacy of the campaign, highlighting its role in reshaping Apple’s brand identity and revitalizing the company’s image.