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Campaign Management for Campaign Managers and Middle Management in Digital Marketing, Advertising, and Branding is the first and only comprehensive guide dedicated entirely to the art and science of campaign optimization and management. While most marketing books stop at explaining strategies or tools, this one goes beyond — into the real mechanics of how successful campaigns are planned, executed, analyzed, and optimized across platforms like Google, Meta, and beyond. Written for digital marketers, campaign managers, and middle-level marketing professionals, this book bridges the gap between running ads and managing campaigns like a strategist. It brings together years of hands-on experience, proven frameworks, and real campaign case studies to teach you how to: Build campaign architectures that align with business goals. Use performance data, behavioral insights, and time-based analytics to optimize outcomes. Identify human and process inefficiencies through the PSPT Framework (People, Skill, Process, Technology) and systematically eliminate them. Integrate creativity, analytics, and automation for better ROI. Understand the roles and coordination required between marketing teams, clients, and leadership for campaign success. From advanced targeting and data interpretation to process standardization and optimization, this book delivers the full journey of managing campaigns effectively in today’s performance-driven environment. Whether you are an aspiring marketer or an experienced manager looking to master campaign efficiency, this book is your go-to manual for campaign excellence, practical growth, and digital leadership.

Campaign Management for Campaign Managers and Middle Management in Digital Marketing, Advertising and Branding

Original price was: $150.00.Current price is: $99.00.

Campaign Management for Campaign Managers and Middle Management in Digital Marketing, Advertising and Branding

Campaign Management for Campaign Managers and Middle Management in Digital Marketing, Advertising, and Branding is the first and only comprehensive book dedicated entirely to the art and science of campaign optimization and management.
Written for digital marketers, campaign managers, and middle-level marketing professionals, this book bridges the gap between running ads and managing campaigns like a strategist. It brings together years of hands-on experience, proven frameworks, and real campaign case studies to teach you how to:
Build campaign architectures that align with business goals.

SKU: campaign-management-for-campaign-managers-and-middle-management-in-digital-marketing-advertising-and-branding Category: Tag: Brand:

Description

Campaign Management for Campaign Managers and Middle Management in Digital Marketing, Advertising, and Branding is the first and only comprehensive guide dedicated entirely to the art and science of campaign optimization and management.
While most marketing books stop at explaining strategies or tools, this one goes beyond — into the real mechanics of how successful campaigns are planned, executed, analyzed, and optimized across platforms like Google, Meta, and beyond.
Written for digital marketers, campaign managers, and middle-level marketing professionals, this book bridges the gap between running ads and managing campaigns like a strategist. It brings together years of hands-on experience, proven frameworks, and real campaign case studies to teach you how to:
Build campaign architectures that align with business goals.
Use performance data, behavioral insights, and time-based analytics to optimize outcomes.
Identify human and process inefficiencies through the PSPT Framework (People, Skill, Process, Technology) and systematically eliminate them.
Integrate creativity, analytics, and automation for better ROI.
Understand the roles and coordination required between marketing teams, clients, and leadership for campaign success.
From advanced targeting and data interpretation to process standardization and optimization, this book delivers the full journey of managing campaigns effectively in today’s performance-driven environment.
Whether you are an aspiring marketer or an experienced manager looking to master campaign efficiency, this book is your go-to manual for campaign excellence, practical growth, and digital leadership.

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