How to Create A Campaign on Amazon

1. Set Up an Amazon Seller Account

If you haven’t already, you’ll need to have an Amazon Seller account. This is required to advertise products through Amazon Advertising. Ensure your account is active and you have a catalog of products listed for sale.

2. Sign in to Amazon Advertising

• Go to the Amazon Advertising website (advertising.amazon.com).
• Sign in using your Seller Central or Vendor Central login credentials, depending on whether you’re a seller or a vendor.

3. Choose Your Campaign Type

Amazon offers several types of advertising campaigns. These include:

• Sponsored Products: Promote individual products within search results and on product detail pages.
• Sponsored Brands: Showcase your brand and a collection of products at the top of search results or on product detail pages.
• Sponsored Display: Target relevant audiences with display ads on Amazon and across the web.
• Amazon DSP (Demand-Side Platform): Use programmatic ads for a broader reach, targeting external websites and apps.

For simplicity, let’s focus on Sponsored Products, which is ideal for most sellers.

4. Select Campaign Settings

• After logging in, click on the Campaign Manager tab in Amazon Advertising.
• Click the Create Campaign button, and choose Sponsored Products as your campaign type.
• Set up your campaign with the following:
  • Campaign Name: Give your campaign a meaningful name for easy tracking.
  • Start and End Dates: Decide whether you want the campaign to run continuously or set specific dates.
  • Daily Budget: This is the amount you are willing to spend on this campaign each day. Ensure it aligns with your overall marketing budget.
  • Targeting Type: Choose between:
    • Automatic Targeting: Amazon automatically targets relevant search terms based on your product listing.
    • Manual Targeting: You select the keywords or product targets to reach the desired audience.

5. Choose Products to Advertise

• Select the products you want to promote in this campaign. These should be high-converting products that align with your target audience.
• You can select multiple products for a single campaign or run individual campaigns for each product.

6. Set Keywords (for Manual Campaigns)

If you selected Manual Targeting, the next step is to select your keywords. You can do this by:

• Broad Match: Your ad will show up when a customer searches for a variation of your keyword.
• Phrase Match: Your ad will show up when the customer searches for your exact phrase or close variations.
• Exact Match: Your ad will show up for the exact keyword you choose.
• Use Keyword Research Tools (like Amazon’s search term report or external tools) to identify high-performing keywords related to your product.

Tip: Use a combination of broad, phrase, and exact match keywords to increase visibility.

7. Set Bids

• For each keyword (or product target in manual campaigns), set a bid amount. This is how much you’re willing to pay each time your ad is clicked.
• Amazon recommends a default bid but adjusting this based on competition can help optimize results. You can always adjust bids later.

8. Create Ad Copy (for Sponsored Brands and Sponsored Display)

For Sponsored Brands or Sponsored Display ads, you will need to create ad copy and design. Choose a headline, upload brand logos, and select product images.

• Headline: Should highlight your value proposition (e.g., “Top-rated eco-friendly gadgets”).
• Images: Make sure the product images are high quality and optimized for conversions.

9. Set Up Advanced Settings (Optional)

• Placement Preferences: Choose where your ads will appear (e.g., on product detail pages or in search results).
• Dynamic Bidding: Decide whether you want Amazon to adjust your bid in real-time based on the likelihood of a conversion (e.g., low, medium, or high likelihood).
• Negative Keywords: You can also add negative keywords to ensure your ad doesn’t show up for irrelevant searches.

10. Launch Your Campaign

Once you’ve set up all your details, review your campaign settings to ensure everything looks good. Click Launch Campaign to go live.

11. Monitor Campaign Performance

After launching, continuously monitor your campaign’s performance:

• Amazon Advertising Reports: Track impressions, clicks, conversions, and ACoS (Advertising Cost of Sale).
• Optimize: Based on performance, make adjustments such as increasing bids, changing keywords, or tweaking ad copy.
• Campaign Duration: For longer campaigns, periodically review performance to refine your targeting and budget allocation.

12. Refine Based on Data

• A/B Testing: Experiment with different ad copy, bids, and keywords to see what works best.
• Adjust Targeting: If your automatic campaigns are showing irrelevant results, switch to manual targeting to have more control over keyword selection.

By following these steps, you can effectively create and manage an Amazon campaign to help your products gain visibility, drive traffic, and increase sales.