Why Marketers Must Read “Influence: The Psychology of Persuasion” by Robert B. Cialdini
Influence: The Psychology of Persuasion by Robert B. Cialdini. One book that has stood the test of time and continues to be a cornerstone for marketers seeking to unravel the secrets of influence.
What is consumer behaviour?
Consumer behavior is a fascinating and complex field that explores the processes individuals undergo when making purchasing decisions.
