What is Impression Metrics : How to Use Them to Drive Business Success

If you use impression to determine how many times content or ad is shown to a user you are only a fool in digital marketing. Impressions refer to the total number of times an advertisement, content, or web page is displayed on a user’s screen, regardless of whether the user engages with it or not. This metric is commonly used to measure the visibility and reach of online advertising campaigns and content marketing efforts.